Production And Marketing Of IQiyi Network Homemade Drama In The New Media Environment

Under the weight of the national policy and copyright fee,with the help of the Internet technology development,the rise of the network of homemade play the video website began to attach importance to the contents of the homemade development. After years of groping,according to the production of the main body is different,the network homemade drama can be divided into different types.As an important platform for the streaming video site and producers,in recent years has also play a more and more important role in homemade drama.In it,iQIYI,with the attitude of a pioneer in self-control,mobile and marketing,and other fields leading industry,especially in the field of homemade gradually strong values,known as the industry of subversion and change. After nearly four years of feeling,on January 19,2014,2013 in advertising door micro film gold prize award ceremony,the pupil iQIYI 16 win awards,including gold award in the pupil can reveal most homemade power awards"best original video producers,"won the honor fully reflect iQIYI'absolute leadership position in the field of network video homemade.IQIYI relying on the unique soil and environment and has its own characteristics of network homemade production mode,production,and marketing.Produced based on the summarizing and analyzing iQIYI network types and characteristics of homemade play,on the basis of the research focuses on combing and analysis of iQIYI product homemade drama,from the characteristics of content production to marketing the whole link found iQIYI production network advantages and disadvantages of homemade play,and puts forward related Suggestions.For iQIYI product homemade the future direction of the play,to iQIYI own development,and the other video sites with homemade field has a certain practical significance.