Research On The Development Of Network Homemade Drama In The Context Of Media Convergence

With the continuous development of the Internet and the rapid increase in the number of Internet users,online video services has gradually become the focus of the development of major video sites,but with the purchase of drama prices continue to improve,the video market is increasingly fierce competition.In response to copyright pressure,intense competition in the industry and promote the video industry's own industry,the development of quality,the major video sites have begun to introduce homemade content,in the fierce competition in the industry to seek development.In this environment,the network homemade drama came into being and become a new art form.It not only has the characteristics of traditional film and television drama,but also with the characteristics of the Internet media,so no doubt become the current Internet platform much Internet users welcome the new favorite.In recent years,under the continuous exploration of video sites,network homemade drama developed rapidly and began to mature,especially in 2016 to 2017,the network homemade drama in terms of yield and quality have a greater leap.In the continuous exploration of the video site,the network homemade drama gradually out of the early development of low-cost,low-input shoddy situation,began to specialization,quality of the direction of development,and gradually formed its own characteristics and development model.With the continuous development of media integration,network homemade drama video industry has become an important part of the chain,with good prospects for development.This paper focuses on the development of network homemade drama system,industrial development and social identity from the background of media integration,and explores the development,production,promotion and broadcasting of network self-made drama for the development of network homemade media integration and the problems encountered out and marketing of five aspects of the media convergence trend.The author puts forward the development trend of network homemade drama in the context of media integration,and the significance lies in combing the development of network homemade drama and the process of media integration from the background of mediaintegration and exploring its future development trend.