Study On Amateur Events Spreading By New Media

In the new media era,the media changes daily,whether it is the content or form of dissemination.Boundary between communicators and the audience is broken,greatly improved the status of the audience,the public preferences and sound have the opportunity to listen,finding out the audience preferences and taste became a way of living in new media era,from the we-media unprecedented prosperity.Numerous content and endless innovative ways make news spread to a new stage.As an important branch of the news,undoubtedly impacted by new media,sports is showing a trend closely follow the time.Coincides with the national fitness at this time was put forward,mass sports at the national level began to get attention.On the one hand,the new media communication of professional sports has long been mature and has a large number of audiences,with a set of practical use of effective means of communication;on the other hand the national fitness has been put forward for several years,hot amateur events at the same time,new media plays a role in its proliferation.The spread of amateur events will depend on how the new media,event communicators will use the new media and its rich and flexible means to attract the audience,to promote their own to promote the national fitness industry goals,to achieve economic and cultural double harvest,became the Main research contents.This paper analyzes the spread of amateur events with the method of literature,case analysis,questionnaire survey,logical analysis,comparative analysis,summed up the conclusion below:(1)The functional characteristics of new media and amateur events in the audience is very suitable,new media has become the mainstream of amateur sporting events,more than the traditional media needs in line with the times.(2)The national fitness sports industry under the amateur events to carry out hot,combined with the characteristics of the venue,such as scenic spots,specialties,traditional culture and other events on the spread of the relevant industries to pull significantly.New media into the traditional media professional reports,will bring better dissemination of results.(3)The amount of new media reports on amateur events and the lack of coverage of the form of new media,the use of various forms of communication characteristics of the lack of.In order to realize the diversification of the content,way and style of the event,the relevant news practitioners should have many knowledge and skills.Sports industry wave,the amateur sporting events should be sponsored by the event sponsorship,marketing awareness,into the marketing in the communication.(4)In new media era,the audience self-show psychology,group identity,sense of value to an unprecedented height,sports by a high degree of concern,and concerned about the media to new media-based,but the user's new media to provide amateur content Not satisfied.New media audience age distribution is more single,mostly concentrated in the 20-year-old student population,followed by 20-40 year-old college students and social groups.It is recommended to strengthen the development of middle-aged and elderly audiences.