Weibo as a new media sports communication in the Internet era has a pivotal position.Especially in the major events of the relay,the major portals are working with SinaWeibo,Weibo released content is also very easy to cause repercussions.This study attempts to analyze in Rio in 2016 during the Olympic Games,the status in the sports transmission of Weibo and on this basis to extract the advantages and disadvantages of Weibo sports,and puts forward the countermeasures to improve effective against its drawbacks,hoping to Weibosina sports long-term development to provide reference suggestions.The main contents of this study involves several aspects: first,the researchers in the early detailed data preparation and arrangement,based on combing the context focuses on the purpose and significance of this study,the literature review of some basic ideas and research methods and an overview of the study;secondly,the researchers and the main features of the development of sina micro-blog sports status,combined with the Rio Olympics and sports micro-blog official data,the main characteristics of field events report,released from inside and outside the channel and column arrangement angle in-depth analysis of micro-blog sina sports,which covers both inside and outside the field,broader scope,channels with network,to subvert the traditional communication mechanism,column arrange and pay attention to the process of creativity;again,on the basis of the data analysis on the summary of the Sina micro-blog Sports Events spread advantage lies in its professional change to the popular trend,in the way of information transmission from rough to smooth transition,but also in its media account and sports star signing more authoritative account.Accordingly,Sina micro-blog sports disadvantage is also obvious,from the perspective of comparative analysis,the main disadvantage is the industry authority declined more significantly,the dissemination of the contents in the collection instead of broadcast live,the plate convergence was not as good as the Tencent micro-blog more scientific and precise,in addition to the signing of the events commentator and sports stars are Tencent micro-blog sports divide,forming larger competition and restriction;finally,the research for the improvement of sina micro-blog sports and improvement suggestions,suggestions mainly from the platform of cooperation,human interaction,resource sharing and improve the function of the four aspects,to provide help for the long-term development of sina micro-blog sports. |