| In recent years,with the rapid development of mobile Internet,WeChat has become one of the main social communication tools for people.The influence of WeChat public number is also increasing.In the context of new media communication,how can traditional media spread from outside to outside to attract more attention;how to operate for a long time,thereby increasing their own audience,gaining profit and realizing the development of the media itself Is now the traditional media concerns.This paper mainly uses literature research,case analysis,questionnaire survey and other research methods.From the perspective of news production sociology,The results show that the "Phoenix News client" at this stage of the WeChat public platform operations mainly to the unique news ideas and content as the core,push the article from simple information to the integration of information to increase the original color and then to have personalized features.From the current situation of news production,"Phoenix News client" WeChat public number compared to the traditional operation of the traditional media,has the following characteristics: First,the main changes in the production of news,everyone can become information producers;Followed by the news production process changes,from the editing and editing to the mining and editing;Finally,the contents of the news production,from the traditional media from the traditional news to the WeChat public to have a certain ability to carry out the news production,The establishment of multi-dimensional communication pattern coexist,the dissemination of information to the spread of ideas.Finally,according to the research,audience interaction needs to be strengthened;content homogeneity and other issues raised people-oriented,concerned about the needs of users to enhance interaction and attention to brand effects and other recommendations.And concludes how the communicator can operate the public number effectively in the research path of news production sociology... |
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