| Phoenix Satellite Television gains much attention in recent years, which is positioned as a media to transmit the Chinese voice to the globe, short the distance among the Chinese people around the world, enhance communication among the Mainland, Taiwan and Hong Kong. Series of TV News Comment Programmes broadcasted in Phoenix Satellite Television, such as Newsline, Newstoday, Observation Post of Military Situation, Tiger Talk, and so on, which transmit Phoenix Satellite Television own strong voice to the world with abundant Programme Patterns. The TV News Comment Programmes of Phoenix can stands out from the intensely competition among Chinese media, whose style is also the model for other media.This paper attempts to investigate the TV News Comment Programmes of Phoenix in a certain social Background. Form the Background and policy environment of the society, the content, style and operating mechanism of those programmes are studied. Much basic knowledge of journalism, mass communication, sociology, and marketing is also adopted in this research.The content topics, perspective, language features, operating mechanism, brand packing of the TV News Comment Programmes of Phoenix are analyzed in the paper. The analysis can give us an overview of characteristic of those programmes. After those studies, the experience of success and shortage of the TV News Comment Programmes of Phoenix can unfolded before us, which can make references for those programmes development. Finally, due to shortage of the TV News Comment Programmes in mainland, the author also makes some constructive suggestions for the mainland media. |
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