The Construction Of Xinjiang Regional Image Under The Background Of "the Construction Of The Silk Road Economic Zone"

After the concept of "Silk Road Economic Belt construction" was proposed,Xinjiang proposed the construction of the core area of the idea.Xinjiang puts forward to build traffic hub,trade and logistics,culture and technology,financial services,medical service center planning.Because of its geographical advantages,Xinjiang plays an important role in political,economic,border and other aspects development of China.Timely understanding of the objective image of Xinjiang is particularly important.The Xinjiang regional image is the overall image of the region and outside the public area of Xinjiang,including political,economic,cultural,and social cognition evaluation.The construction of Xinjiang regional image not only has good effective to spread the image of Xinjiang,but also conducive to promoting the construction of Xinjiang "Silk economic zone" core area.And in twenty-first Century,the main people to obtain information through the media,especially through news reports to understand the changes and development of Xinjiang,the network media' real-time,global and mass characteristics,have a natural advantage in shaping the image of the region.Tianshan net is the only media website that can engage in news publication affairs in autonomous region and also is the only key propaganda website.After years of development,it has established the Internet,mobile network,mobile news,digital newspapers communication platform,opened eight pages that used Chinese,Uighur,Kazakh,English,Russian languages,the Turkey channel is in trial operation state,opened channel 76 and more than 600 columns.It has a broad influence,also has certain representativeness in shaping the image of Xinjiang.Therefore,we choose the news from January 2014 to January 2016 in xinjiang tianshan net Chinese channel to study,combining the media theory and frame theoryto analyse.That is to say,by macro and micro content analysis of the number of news reports,reports,tendentiousness,report genre,and report subject,try to present an objective,complete the media image of Xinjiang,including Xinjiang's political,economic,cultural and social image.Through analyzing the characteristics of each issue reporting framework of tianshan net Chinese channel,trying to find out underlying dominant factor in the construction of xinjiang image.At the same time,the research also compared with the reality of Xinjiang's image,evaluating the regional image constructed by Tianshan net Chinese channel,and then from the Angle of agenda setting and characterization of placing it in "silk road economic beltconstruction of" big background,finding the effective way to spread the xinjiang regional image.