Research On Media Marketing Mode Based On WeChat Media Platform

WeChat as a typical representative of the new media since its birth has been six years,in the past six years,WeChat not only quickly expand the user market share,but also in the media marketing gradually explore a unique path of their own.The popularity of the Internet and the development of science and technology laid the foundation for the prosperity of social media,interpersonal communication between the break through the time and space constraints,the form has become more and more vivid.Social media,many of the advantages not only for the audience to bring the convenience of information dissemination,more and more business customers will also look to the WeChat as the representative of the social media.As we all know,mobile social media to a certain extent belongs to the commercialization of the product,it is not only for the needs of users born,to provide users with convenient services at the same time,the media also need a certain marketing model to achieve their own profit development.As a representative of the new media,the development of WeChat can not copy the traditional media marketing model,can only learn from the traditional media marketing on the basis of their own development with the status quo to explore forward.So for the WeChat marketing model research has a very large practical value and practical significance.The first chapter introduces the background,the meaning of the topic,the research method and the theoretical basis,combines the "use and satisfaction" theory and the Laswell "5W" model,and from a variety of angles to domestic and foreign research The third chapter is the key chapter of this article,based on the concept of social media analysis of the WeChat of the four major media marketing model-the third chapter is the key to the development of the micro-This paper analyzes the relationship between the media,the audience and the advertisers,and summarizes the three characteristics of the media marketing model of the WeChat,and the three aspects of the media marketing model,combined with some practical examples of micro-media marketing to explain the micro-public platform for the development of the enterprise had what role;Chapter IV and Chapter V analysis and summary of the media from the media platform media marketing model of the problem and its(CRM system)and Ansoff matrix,through the comparison with other social media media marketing model,put forward five suggestions for the future development of the theoretical reference.