Analysis On Media Marketing Model Of Wechat

With the rapid development of mobile Internet technology, new media，especially socialmedia begins moving to the mobile terminal development. With the mobile Internet technicalsupport, under the popularity of mobile intelligent devices, mobile social media develops rapidly.Interpersonal communication becomes more convenient and vivid. Users can also implementthemselves in the process of using mobile social media content. Besides, because of itsadvantages and characteristics, mobile social media has become the apple of the businessworld’s eyes. More and more business enterprises see the vast number of users behind the socialmedia platforms, and try to develop these users to be their customers maximumly. Mobile socialmedia, however, after all, is the product of commercialization with various services provided. Atthe same time, Mobile social media also needs certain media marketing model to achieve theirown profit.Wechat is a typical representative of the new media, and it also occupies the current mobilesocial media’s first status. Since born, Wechat has already had more than600million users. Andnow, it has become an integration comprehensive business platform with communication,shopping, entertainment, and so on. However, as a commercial product, combined with its ownmedia properties, Wechat needs to achieve its own development through media marketing. As therepresentative of new media, the development of Wechat cannot copy marketing models of thetraditional media absolutely. It only can grope forward on the basis of the traditional mediamarketing model and combined with current situation. Therefore, analysis of media marketingmodel about Wechat has great practical value and practical significance. In the perspective ofmobile social media, paper analyses the media marketing model about Wechat,based on thedescription of development of Wechat, so as to analyse its marketing media road, and explore itsinfluence and deficiencies.