We Chat Platform Media Marketing Model Analysis

We Chat platform with the moving Internet and the popularity of intelligent terminal is building its media marketing model framework and making it a new moving electronic commerce entrance and precise marketing channel. Under the moving Internet and the new media’s development, User scale of We Chat platform expands rapidly. Services of the added platform-value and added more third-party application interface are increasingly rich, which further promoted the We Chat platform media marketing mode and the development of the system. With the development of moving Internet marketing model, the PC era of traditional media marketing model of components is being restored. We Chat platform is the products of the new moving Internet media. Moderate and reasonable marketing is the key to its marketing activities.If platform wants to achieve success of the marketing mode, We Chat will need to put user experience first. Good processing platform, merchants and users, such as multilateral relations, making the interests of all parties need to establish a multilateral participation aggregation shared platform ecological circle.This article will make network integrated marketing 4I theory as the cut view of the research We Chat platform media marketing model. Basrd on the present We Chat platform development situation and the existing media marketing model, this article made analysis to promote the We Chat platform spread better respectively from the Interesting, Interests, Interaction, Individuality four aspects to the new media era. The main part of this article is based on Combing the theory of integrated marketing 4I and introducing the related We Chat platform.Then this article analysised the We Chat platform of media marketing mode and the existing problems and discussed on them. In the article, the existing media marketing mode of We Chat can be divided into six modes, including mobile game platform, value-added services, O2O mode, We Chat public platform of authentication and value-added services, JD mall and straight push ads, friends’ circle. These six types of media marketing model are based on We Chat platform of social attributes and vast user resources to expand. And then combined with the theory of integrated marketing 4I, finally it is concluded the sustainable development countermeasures of We Chat media marketing models.We Chat media marketing model has a vast space for imagination, but there are also problems about the contradiction between the profitability and the user experience, unformed industry chain, lax push content review, duplication and high insufficient social false degree, users privacy protection, excessive media value-added service functions, leading to the user’s use of the imperfection of the viscosity reducing and Wechat business services. We Chat platform needs improvement and interesting genes into through content regulation, adhere to the user interest orientation precision marketing and connect people with a service platform for the open platform, We Chat interactive platform for the promotion and innovation as well as We Chat personalized service addition and subtraction to jointly promote the media marketing model on a healthy and sustainable development path.