A Study On Media Public Credibility Of Local News Websites

With the development of the Internet,our country network news user scale for 579 million,Internet users use,81.6% showed that Internet users is playing an increasingly important role in our daily life.However,Chinese media public credibility situation is downturn,the study of the credibility of news sites are imperative.What are for news websites,the evaluation standard,how to evaluate the credibility of news websites,how is assessment result analysis of the influencing factors of news website credibility as well as how to improve the media public credibility is critical.Credibility is studied in this paper,the local news website,longhoo.net as an example to carry on the analysis,using literature study,case study method,case interview method and questionnaire investigation of these four research methods,in mass communication function view of schramm and gratifications approach as the theoretical basis of this paper,the theoretical support for the five subscales,according to the actual situation of longhoo.net created longhoo.net credibility evaluation scale,longhoo.net audience(users)as the research object,on the basis of the final results longhoo.net analyzing the credibility of high or low and what factors affect the credibility of longhoo.net,finally to longhoo.net work puts forward some concrete Suggestions of credibility ascension.In this paper,the final evaluation results show that the credibility of longhoo.net as a whole is not low,higher than the passing grade,but there is still much room to improve.Longhoo.net is the head of the government of the local media,media,occupy huge advantage on the local news reported,and can truly serve the audience on these points,longhoo.net to do better,relatively high scores in the measurement.But in longhoo.net media professionalism traits generally lower scores,in these areas,there is plenty of room to improve.Based on this,the author from the audience,and put forward Suggestions for improvement,longhoo.net itself in order to make longhoo.net development better,and better service to the Nanjing residents so that all the audience.Also expected in this paper,for the local news website credibility evaluation of the research of this field contribution meager strength.