| As we all know, with the development of network and "marketing" penetrationin China, sports international characteristics and audience of information demandChina become more widely, diversiform, the change of this kind of demand alsocause the audience to the media and the change of the attitude of the trust.The research of our country at first the credibility of the network mediatheoretical analysis on the network media credibility and judgment of themultidimensional and influence factors of the study, and web portal, sports newsmedia research, including the sports news transmission mode, sports news sourceanalysis and sports news media credibility construction. Then through thequestionnaire on college students’ audience of web portal sports network newscredibility judgment survey analysis, the construction of China’s network mediacredibility to carry on the summary, and from the social level and the audience thinkChina’s network media credibility level ascending way and the method, reach thefollowing conclusion:China’s web media credibility is still insufficient place, as the future of media usemajor groups of college students for the Internet media degree of confidence is nothigh, college students the most trust is still TV media, second is the network, the trustand the influence of the media may order has not relations. Secondly, in the networkmedia coverage of all press, college students on the highest level of trust sports news,sports news or the credibility of the visible in the higher level. In the influence ofmany factors network media credibility, college students to think "media theprofessional quality of" portal sports news to the credibility of the great influence,"website design institutions and the influence of the" minimum, college students paymore attention to the quality of the news and to participate in the interactivity. Finally,students for web portal sports news media credibility assessment is a dynamic change.Credibility is a media vitality, credibility from beginning to ending the ascensionof all is a continuous process. The process of ascension is a social, the media, theaudience from the three aspects of joint effort. Perfect relevant regulations andimprove the government supervision, and the media, strict self-discipline improvenews information quality and effective integration of resources and the audience raisemoral and media literacy, the only way of network media credibility to get effective toascend, for the construction of a harmonious society to make due contributions. |
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