| TV livelihood news takes the living conditions of ordinary people as the main content,focusing on the interaction and service with the audience in form.The promotion of TV livelihood news effectively promotes the development of China's harmonious society.Previously,the master's thesis of TV people's livelihood news research analyzed the meaning,characteristics,existing problems,solutions and the difference with public news.This paper cuts into the topic from another perspective,takes the concept of media credibility as the theoretical basis,takes the Chengdu area as an example,selects the representative local TV livelihood news column,studies the status quo of local TV people's livelihood news credibility in Chengdu,and analyzes the influence of local TV people's livelihood news.The factors of credibility point to the problems of the credibility of local TV people's livelihood news and related countermeasures.In this study,according to the characteristics of local TV people's livelihood news column,the author sorts out the current status of the current local TV people's livelihood news column credibility through questionnaire survey,using factor analysis and SPSS analysis,from macro-political factors,micro-column subsystem And the micro-audience subsystem perspective to study the factors affecting the credibility of local TV people's livelihood news,and analyze the differences in the factors affecting the credibility of social stratification(gender,age,education,income)of different audiences,and finally according to the local TV livelihood news in Chengdu There are some suggestions and countermeasures for the related problems existing in the credibility of the column.This article will keep the local TV people's livelihood news healthy and improve the people's livelihood news column for the purpose of sustainable development,and propose corresponding solutions and ideas,so that such news and columns can further promote the stable development of a harmonious society.Based on the theoretical knowledge and related literature review,this thesis combines the questionnaire survey of Chengdu local research with data analysis and processing,and finally obtains the following core research conclusions:1.At present,the credibility of the local TV livelihood news column in Chengdu is not high,and there is a certain gap with the credibility of CCTV's livelihood news column.2.The social macro factors,the micro-column subsystem,and the micro-audience subsystem are all factors that affect the credibility of the local TV people's livelihood news column.3.In the micro-column subsystem,the factors affecting the credibility of the reputation of the local TV livelihood news column include: news content,media practitioners,media ethics and human care,media status and media integration.Under the news content dimension,the audience believes that whether the TV news report of the people's livelihood is true or not is the most important for the credibility of the local TV people's livelihood news,followed by whether the TV news report of the people's livelihood is comprehensive,whether the TV news report of the people's livelihood is deep,and whether it is close.4.Analysis of the social stratification theory of the audience.The data results show that individuals with different genders,ages,education levels,and incomes have significant differences in perceptions of factors affecting credibility.5.At present,the local TV livelihood news section in Chengdu has problems such as lack of authenticity of advertisements and content,and more paid news and soft advertisements. |
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