A Research About Mobile Media's Model Of Content Integration And Distribution

With the popularity of intelligent terminals and high-speed mobile networks,mobile media in China have been developing rapidly in recent years.The change in netizen structure also contributes to the rapid transition of the content of mobile terminals from the rapid growth to brutal competition.With the rapidly increasing of the Internet content,the demands of personalized content are gradually awakening,from the amount of information into the pursuit of high quality and accuracy,which promotes the mobile media constantly to improve its specific model of content integration and distribution.Based on the actual situation of the development of the mobile network,China's mobile media content processing method has undergone the three stages.In the beginning,mobile media followed the model of traditional media,in which media practitioners rely on content acquisition and distribution,and journalists and editors also are still the absolute master of the content areas.With the rising of social media,mobile media content has experienced the first major change--UGC became the main content source of Internet instead of the professional content production,whereas social relations came to the core elements of content distribution.When the big data era comes,artificial and social devices have difficulties to deal with the complex content on the Internet,so artificial intelligence technology has become the best choice for the processing of mobile media content.On the basis of a large number of practical operation experience and expert interviews,this paper introduces the working principle and technical characteristics of the "machine aggregation & algorithm distribution" model.The content of integration mode of artificial intelligence fully embodies the "big data thinking" and "Internet thinking".This mode utilizes the "Crawler" polymerization technology on the Internet content from various sources,which can break the boundaries between media,and fully guarantee the richness of content.With the "algorithm" technique,on one hand,massive content can be screened,on the other hand,everyone's needs are identified by analyzing the user's media behavior,which can accurately match the user's interest in the label and content labels,so as to realize the precise distribution of content.The model of integration and distribution of artificial intelligence's content is a good way to solve the problems of media when processing the complicated information in the environment of big data,and makes media practitioners freed from the large number of heavy and low content identification work.Besides,the user's preference and content requirements are considered in this model,which changes the previous media message "one thousand" the negative form,meets the needs of active user content,and services the users in a very convenient way.Based on the theory of communication and social psychology,this paper studies the content integration and distribution model of artificial intelligence.On one hand,the reform of information processing in the field of mobile media has obvious advantages on improving communication efficiency,releasing the long tail of the value of information and meeting the needs of user's personalized information and information environment reconstruction to stimulate the contents of the field of entrepreneurship activity.It provides rich possibilities for the humanities and public welfare activities.On the other hand,integration and distribution of content model still has limitations in technology.If there is no manual intervene,the users who are excessively catered to the model will be trapped into the isolation of the "information cocoons".At the same time,interpersonal communication and group communication will be affected.In addition,the artificial intelligence technology itself does not have the value orientation,which only depends on the recognition of machine,so it is very difficult for media to inspect the contents in merits and authenticity,which can cause the inevitable information pollution.In this study,the concept is important in industrial development.On the surface,the change of mobile media content integration,distribution pattern of mobile media is a kind of technology exploration on processing and presentation of information.for mobile media and traditional media.In fact,the core of the logic behind this change is the transformation of the concept of media.The change of the content integration and distribution mode of mobile media has great significance in the development of media ecology.This paper argues that China's media industry development should establish a correct concept of development in the four aspects.The first one is to reform the audience,from the "audience" to "user" concept transformation.The second one is to address the important role of technological innovation in the development of media,and vigorously promotes technological progress in media.The third one is to clear the path of development,establish the financial media thinking,and strive to achieve the media resource sharing.The fourth is to adhere to the quality of content orientation and correct value orientation,and always guide to public opinion scientifically.