The Revised Design Of Tianjin Literature And Art Radio Program Listen To Sinology

In recent years,the state attaches importance to the traditional Chinese culture and gives the media people new responsibilities.The media in a variety of forms set off a new wave of Chinese culture spread.This paper though the "Guoxue" radio program as the object of attention,select the program “Listen to Sinology” of “Tianjin Literature and Art Radio” as a case,with particular attention to the process of revision of the practical problems,the use of "Guoxue" dissemination of the relevant theory,combined with literature analysis,participation Observation and other methods,on the basis of summing up the problems encountered in the program,from the traditional laws of cultural transmission and radio programs unique point of view of the program to re-revision of the design program,and put into practice,combined with questionnaire,in-depth interviews The way to collect audience comments and conduct a collation analysis,to explore its effectiveness in the revision process and the specific problems,and put forward the corresponding improvement strategies and recommendations.The overall idea of this paper is:First,the new programs — History Talk of Mibazi and Tang Travel Tips are presented based on the theory of "three dimensional history" and "concept history".Second,in the aspect of sensory,the program series is adapted for radio dramas from host series.The whole hour of the program is in the form of a large radio series.Third,modular design can enhance program being joined at any time on arranging column.Even if the audience temporarily transferred to the channel,they can join listening quickly to the program.We prepare to launch modules into multi-platform on internet radio and Tianjin Radio Free APP.The copyright of the programs Chinese Stories,Sinology Reading,The Past of Song Dynasty etc.are promoted into multi-platform.At the same time we can also promote the overall broadcast program into various platforms in this way.Fourth,in terms of interactive audience participation," Listen to Sinology " program tries to push the knowledge of Chinese culture on Tianjin Literature and Art Radio official WeChat.And in the WeChat push to join the topic collection,collect the audience concerned about the topic and its introduction to the program.After the above revision has achieved good results,radio and network listening rate increased steadily.Based on the experience of this revision,this paper expounds the challenges of broadcasting programs and the development strategies of cultural broadcasting programs in media fusion environment.That "Guoxue" radio in the continuous learning to improve their own quality on the basis of particular attention to the new media with the network,the development of their own advantages.At the same time,cultural programs will also be close to the "culture" to adapt and use the Internet,focusing on integration with the new network of media.