Research On Chinese Sinology Book Publishing

Since the 18 th National Congress,General Secretary Xi Jinping has mentioned "cultural self-confidence" on many occasions,which shows that China's demand for national cultural literacy is increasing.sinology Book Publishing strongly responded to the call and transformed it into a basic national cultural output through the “national study fever”.Under the influence of cultural self-confidence and the culture of Chinese culture,all kinds of publishing houses in China have invested in the publication of Chinese-speaking books,and have used the accumulated accumulation and advantages of the publishing house to make different annotations,compilations and rewrites of Chinese classics.Make Chinese books more acceptable to the general public.In the publication and publication of Chinese learning books,combined with modern concepts and technologies,we promote the publication and dissemination of Chinese-speaking books from different channels,combine the popularization of Chinese culture with the mission of Chinese-language book publishing,and enhance the public culture of Chinese culture.To enhance our country's cultural confidence.However,in the process of publishing the books of Chinese studies in many publishing houses,on the one hand,the pursuit of the value orientation of the cultural communication of Chinese culture,on the one hand,we have to consider the benefits derived from the publication of Chinese studies,and the conflicts and problems between the two,to a certain extent.It hinders the publishing trend and value orientation of Chinese books.Based on the theory and knowledge of publishing,communication and management,and combining with the environment of cultural self-confidence,this paper focuses on the publication of Chinese national studies books,starting from the perspective of cultural self-confidence,and publishing Chinese books in the context of modern society.Research on current status issues and coping strategies.First of all,it sorts out the background of the era of Chinese literature publishing,the environment of cultural self-confidence and its related research literature,and makes a comprehensive review to clarify the definition of the concept of Chinese and Chinese books.Secondly,it summarizes the development of Chinese book publishing.Both the professional ancient books and the popular Chinese books have affirmed the achievements and achievements of China's national book publishing at the present stage,and chose the commercial press as a typical example of the publishing house.Dangdang as a typical book market,carries out specific statistics and analyzes China.The characteristics of the book publishing of sinology;again,according to the development,achievements and characteristics of Chinese national books,summarize the problems existing in the publication of Chinese literature in the emergence stage,and provide reference for the follow-up strategy research.Finally,according to the focus of the book publishing of Chinese studies,the above predicament Propose a strategy for coping.The first is to deepen the selection of topics and content construction of Chinese studies,improve the quality of publication,enrich the form of multimedia publishing,extend the industrial chain,and strengthen the development of Chinese scholarship books;second,strengthen the publication and marketing of Chinese books,expand the discovery channels,and strengthen diversified marketing.Promote the promotion of overseas books of sinology books;Thirdly,pay attention to the cultivation of excellent Chinese language publishing talents,increase the training of editorial talents,and actively introduce outstanding talents of Chinese studies and digital technology;Fourth,vigorously develop the audience of Chinese language books and subdivide the readers of Chinese learning books.Accurately position the reader's needs and guide and interact to achieve the management of the reader.Finally,through the analysis and research of the article,the paper summarizes and forecasts the book publishing of sinology.