Research On The Innovation Of China Network Broadcasting In The Background Of Media Convergence

Media convergence has become the "key word" in the 21 st century.In the context of media integration,the traditional media is suffering from the impact of new media,on the other hand,it is also exploring the way to integrate with the new media,as the broadcast media of the traditional media.In the era of media convergence,broadcasting has the advantages of strong portability,scene and timeliness,and is actively associated with new media,innovative development mode,innovative media form,innovative media content,and forming a new broadcast form--network broadcasting form.As a new product in the era of media convergence,network broadcasting has multiple research values,such as economy,society and culture.Network broadcasting has developed rapidly since its birth,its main body is composed of three parts: traditional broadcast network radio station,commercial network radio station and media network radio station.Network broadcasting under each category has both links and differences.This paper mainly selects the representative Central People's Broadcasting Station,Himalayan FM,Ten-point Reading as a case study under three categories,This paper analyzes the innovation points in the development of network broadcasting in China from the case,and analyzes the problems in the development of network broadcasting in the process of media convergence,and puts forward some suggestions for its own development in accordance with the case.