Analysis Of The Success Of Publishing Planning For Children's Sinology Book Reading "Records Of The Historian" For The Youth

As an important way of cultural inheritance,children's sinology books play an important role in explaining the connotation of traditional culture and promoting their active using.At the beginning of 2015,the children's sinology book Reading “Records of the Historian” for the Youth was published by Qingdao Press.Depended on its successful publishing planning,it not only has excellent sales results,but also has great social benefits.It can be said that Reading “Records of the Historian” for the Youth is a successful case of the publishing planning of children's sinology book.This paper shows the success of Reading “Records of the Historian” for the Youth from the two aspects of social value and economic benefit.The publishing planning of children's sinology books has been extensively discussed with the perspective of publishing,communication and many other subjects.This paper makes a comprehensive analysis of the success of Reading “Records of the Historian” for the Youth in the topic,editing,production and marketing planning.That is,the topic makes up the market vacancy partly and meets the readers' reading needs.The unique content integration,style and structure of the articles are convenient for readers to read and learn.The appearance of the cover is in line with the aesthetic orientation of the young readers.The cover of text plays the role of propagating the books,and the illustrations of the text and the words gets along well with each other.The way of conduct propaganda is good at using various media to publicize widely,making full use of the means of entering school propaganda,finding the marketing objects and developing multi-channel marketing.This discussion puts forward some problems such as repeat publication,poor quality,mismatch between products and readers' demands,and high price in the recent children's sinology book market.In view of these problems,combined with the success of the publication planning of Reading “Records of the Historian” for the Youth,five suggestions are put forward for the publication planning of children's sinology books.Firstly,we should be good at looking for the blank of the market when choosing the topic.Secondly,we should follow the idea of children's standard when editing.What's more,the content should be short and interesting.Thirdly,we should pay more attention to the cover design to make the picture and the text coordination.Fourthly,we should be good at using all kinds of media when propagating.Finally,we should adopt a variety of marketing methods.