The Research Of Audio And Visual Language And Creation Strategy Analysis

The city image is an important component of urban soft power.In the mass media has a great influence on the community today,the city image of the film has become a city city image of the city as a powerful means,with three-dimensional image easy to understand and spread the characteristics of the major cities have through the city image of the film show self-Image,attract foreign investment,develop tourism,drive their own economic development,expand international influence.The image of the city image is not a random combination of the image system,it is more based on the native city of the unique history and culture,economic characteristics,ecological environment and other factors to conduct a comprehensive assessment of the city after the city can shape the image Of the elements made.However,with the increase of the number of urban image promo films,the image of China's urban image has become a serious and lack of creativity in the selection of subject content and the expression of audio-visual language.Often spending huge sums of money produced by the production of urban image of the film did not play the desired effect of communication.Therefore,this article selected Beijing,Shanghai,Guangzhou,three domestic metropolis of the city image of the film as a sample to the three city image of the film as the analysis of the lens unit,the city image of the film shot in accordance with the contents of the screen The classification of categories,the expression of audio-visual language in the form of classification.To explore the following aspects of the problem:1,through the subject category of induction,analysis of three city image of the main film in the construction of what kind of city image? What is the focus? Whether there are similarities and differences,homogeneity and performance in what aspects?2,through the formal category of induction,analysis of the three cities in the image of the main use of what kind of audio-visual expression? Is there any homogeneity of the different themes in the form of expression,reflected in what aspects?Through the inductive analysis found that the three cities in the north of the city,although there are different,but in the overall narrative are no story,the usual picture plus sound slides in the form of presentation.In the content selection,the history of human monuments and modern high-rise buildings are the appearance of the film show a lot of ink;characters image of the elite screen,the majority of young people screen,popular elements of the phenomenon of Westernization;sports events,Is an important way to shape the spirit of sports and art;science and technology education,natural landscape and local brands of the screen less.In the form of audio-visual language,slow-fast-slow is the common rhythm of the three city image propaganda,the same theme of the art of expression of the form of homogeneity serious,fast-paced,aerial scene,high-profile saturated color Use obvious.On the whole,the three images of the same picture of the same picture,the amount of information is too large,the performance of a single way,the media image of the distortion are more serious.At the end of this paper,according to the existing problems and the domestic and foreign excellent image of the city image of creative ideas,the use of storytelling,animation,rap and other new forms of shaping the city image,combined with local characteristics,realistic and artistic creation,innovation and creative team,So that professional communication companies and advertising companies involved in the production and so on.Combined with today's mobile Internet environment put forward the combination of hot events to spread,to enhance the diversification of communication channels and other recommendations.