City Image Propaganda Ability Study

In recent years, many cities have stepped up its image aspects shaping and propaganda to highlight their respective characteristics, enhancing the visibility and influence at home and abroad. Wuhan as Hubei's provincial capital city, position is self-evident. In the current situation, in order to construct wuhan, develop Wuhan, improve the quality of Wuhan people,Change the outside world's negative impression of Wuhan. Just rely on modeling a city's image is insufficient still, must on constructing the propaganda ability of a city's image.This article through the city image propaganda ablity research, give some advices about how to propagate a city's image effectively. Supplement and complete the related theory about city image propaganda ability, define the meaning, distinguish the confusing concept. Disscuss how to effectively improve the city image propaganda ability and put forward a view that the city image propaganda ability is planning to come out. Explore the the internal mechanism of city image propaganda ability and the significance of constructing city image propagation ability. Then theory into practice,Wuhan, for example, to build its city image propagation ability. Strive to make the healthy image of wuhan gain maximum effect and change wuhan economic backwardness, severe pollution and traffic congestion, lack of management, the population quality super-peer negative image.The vagility of a city's image, refer to an effective propaganda ability of a city's image, is different from conceptions as modeling a city's image or propagating a city's image. It's a complex and huge system, but also a systematic process. The entire process should ensure the consistency and relevance. It's not inborn but come out by planing. By relevant staff about the process of comprehensive planning, making effective propaganda ability to obtain the biggest play. Construction of city image propaganda ability mainly from the city image positioning, city image "USP" refinement, city image communication media strategy and city image communication marketing promotion strategy these four aspects..City image propaganda ability study closely related with communication and marketing theory. This paper analyzes the theoretical basis and construct meaning of city image propaganda ability.The charm of the city not out of management but out of marketing, From regional and national perspective can be a city as a product or a brand, and use approaches to marketing it. For the status of Wuhan, Carry on the construction of city image propaganda ability. Construction of Wuhan city's image propaganda ability simply means the development, publicity and promotion of Wuhan city's image. Through investigation and analysis to find the "selling points "of Wuhan city's image. Utilizes a series of reasonable media strategy and marketing promotion strategy. By Changing some existent negative images of Wuhan city, making Wuhan a new city image that can get the best communication effect. Finally, discuss the problems needing attention of constructing city image propaganda ability and put forward corresponding countermeasures.