On The Formation And Diffusion Of Domestic Excellent City Image Promotional Films

The city image propaganda film is a symbolic system that extracts and processes the city's local customs and natural scenery as a direct source and on the basis of urban entities.The city symbol is the basic component of the city image film.Different city symbols will construct different city images.Different city image propaganda films are also a set of symbols that have been specifically coded and decoded.In 1994,Weihai City of Shandong Province launched a city image propaganda film on CCTV International Channel to attract domestic and foreign tourists by displaying the image of the city.It has become the pioneering work of the Chinese city image propaganda film.Since then,this special form of urban propaganda has begun to enter the historical stage,making a great contribution to the promotion and promotion of China's cities.With the acceleration of China's urbanization process,the construction of the city image has been increasingly valued by the local government,and many cities have begun to increase investment in the city image.In order to speed up the development of the city and the advanced concepts of the country,the provinces actively encourage cities to attach importance to their own city image and use the city image to promote themselves.In recent years,many cities have taken the city image propaganda film and put it on the major media.From the perspective of text creation,due to the nature of the government,the selected materials and content have been basically determined in advance,which leads to most of the filming creation.The innovation of personnel's ideas is limited,the content is empty,the whole is high,and the phenomenon of homogenization is serious.It seems that there is a national template for filming the city image.The first shot is the beautiful scenery,then the economic development,the audience has already experienced the fatigue;In the diffusion stage,there are problems such as insufficient stage of the target,insufficient continuity of communication,and insufficient optimization of media selection.The traditional mode of communication is mainly spread through the mainstream media.Most of the platforms are relatively high and ungrounded.The general audience has no chance or even no interest in watching the videos,and feels that the content is empty,lacking authenticity and immersive feeling.In view of the status quo of domestic city image propaganda film,this article focuses on the content generation and dissemination of two excellent city image propaganda films G20 Hangzhou Summit city image propaganda film "Hangzhou" and China International Import Expo Shanghai image propaganda film "This moment,in Shanghai" The path to analyze and explore what type of city image propaganda film will have a crucial impact on the construction of the city image.