Discourse Presentation In The Dissemination Of Public Issues In Sina Weibo

With the continuous development of Internet technology,people's media contact rate and utilization rate than any previous period,the social network has become the main medium to discuss the issue.The continuous development of network issues,gradually affecting people's social life,in many online social media,weibo become an important position to discuss public issues.This paper select the 2016 Rio Olympic Games as a research case,take the Rio Olympics information on sina weibo as the object of study,use the method of discourse analysis,to study the weibo's three main discourse subject words,and hope to provide reference for the research of network public issues.In this study,according to the group represented by discourse subject,the weibo discourse subjects are divided into three categories: media official weibo,celebrity big "V" and ordinary weibo users,and choose the suitable study sample,then use web crawler tool called gooseeker and Chart frequency analysis tool and PKUVIS weibo visual analysis tool which is created by Beijing university,to crawl weibo content,analysis of weibo data.Discourse presentation includes both the discourse expression of discourse and the relationship between discourse and discourse.The discourse expression features are analyzed from three aspects: the discourse form,the language style and the discourse content of the discourse subject.The relationship between discourse is the focus of the article,through the analysis of the discourse of interaction and game,depicting the interaction between the maindiscourse subjects,explore the cultural factors behind the discourse game,to explore the deep meaning of the word game,and put forward the corresponding strategies.In the interaction of discourse,through the analysis of the contents of the study sample,the author sums up the interaction between the three main discursors on weibo.The performance of the media official weibo have their own independent discourse system,if necessary,they will take the initiative to interact with ordinary weibo users to active atmosphere,increase the stickiness,but also because of their own discourse system,the media official microblogging and celebrity big "V" between the interaction is bound by the interaction;the interaction between celebrity big "V" and the media official weibo are less.Ordinary weibo users based on interest concerned about the celebrity big "V",the interaction betweenthem is more frequent and more friendly.These two can jointly promote the discussion of the topic,their way of speaking to a certain extent,can affect the discourse expression of media official weibo.In the game of discourse,this research is based on case study.The study argues that people are no longer obsessed with the concept of "only gold supremacy",is the progress of cultural ideas,people with some media official weibo coverage of the agenda is to compete for discourse power.Behind these scenes is the change of people's cultural values.The process of discourse is the process of finding new culture and identity.Through the game of discourse to achieve discourse balance,in order to construct and maintain a new discourse order.The analysis shows that the perspectives of scholars in the past are concentrated in the event of sudden crisis,and the case of discourse study lacks public issues such as the Rio Olympic Games.Benign interaction and game are weibo's common topic of the spread of the norm,that is,interaction is also "an important form of identity identity in the Internet age," discourse research should take into account the two forms of interaction and game.At the same time,with a view of the development to look at the the discourse subject,becase the deep understanding of the subject of the discourse is the basis of discourse study.On the basis of the above research,this paper puts forward the corresponding enlightenment or communication strategy on the three main discursors on weibo respectively.This study suggests that the way to enhance the media official weibo is to change the communication strategy,celebrity big "V" growth path is to bear the corresponding responsibility.For the ordinary weibo users,we should learn to be self-disciplined while enjoying freedom.This above are the reference suggestions for the maintenance of cyberspace order.