The Research About IQIYI Homemade Talk Show Which In The View Of Cultural Consumption

The progress of media technology,the extrusion of traditional television's,the strategic orientation of network platform that make the IQIYI homemade talk show growing vigorously in cyberspace.It have the Internet with a strong color,let the audience feel the different style and form compare with traditional television talk show.which the talk show to the topic of day-to-day work,niche audience and narrative features of fragmentation that greatly attracted the attention of the audience,and cultivate the change audience cultural consumption way,thus have a great impact to the development of cultural diversity and the prosperity of cultural consumption market.Research scope of this article mainly from IQIYI homemade talk show that the contents of the subject,audio-visual steering,narrative method and insert advertising to analyze its characteristics embodied by the culture consumption.That's how to attract the attention of the audience and pull the audience consumption desire.However IQIYI homemade talk show as a kind of cultural products that produce how value and significance to culture and industry's in the process of market "flow",and according to the status of network of user-generated content to put forward strategy for IQIYI homemade talk show the sustainable development.This article always stand in the background of the culture consumerism to research IQIYI homemade talk show,and analyze the between interaction of development of homemade talk show and audience consumption pattern,that in order to better promote the healthy development of IQIYI homemade talk show and implementation of a healthy ecosystem culture consumption content.