The Research Of Homemade Network Talk Show

The development of "talk show" became popular in China has more than twenty years. In the path of the show’s development, both form and content have changed all the time. Currently, with the strength of Network technology, homemade network talk show appear in the major website with entertaining and relaxed charming. Homemade network talk show has many features like low production costs, wide range of program dissemination strong interactivity of communication, these features let the show developed rapidly. However, homemade network talk show has developed as a fresh show, the prospect of the show have it own matters. This article select a popular homemade network talk show named "BaoZou Big News" as the study case. To study the show’s spread characteristics from the perspective of communication theory, find out its problems in dissemination and find way to make it out.The author select 28 programs in seasonl and season2 plus random add in 20 programs in season3 and season 4 from 2013.3.29 to 2015.3.11 of "BaoZou Big News" programs. In total 48 programs to content analysis, formed five parts. In the first part, the author of the article describes the program through research background, significance, research status, research methods and possible innovations. The second part, author defined of the concept of theoretical perspectives were presented. In the third part, author use "5W mode" as a framework, shown "BaoZou Big News" as a study case on the network talk show, features, channels, themes and audiences appear in the communication process more comprehensive elaboration. In the last part, author find way to work out the problems of "BaoZou Big News",to support the original boycott of plagiarism, the large-scale program content was classified pinpoint audience targeting to develop marketing programs. From what we have been discussed, it is important to make the homemade network talk show become more better.