Taking The Talk Show Program Of Pleasant To Listen To Yue As An Example,We Have A Discussion About The Spreading Feature Of The Talk Show Program About The Broadcasting News Within The Consumption Cultural Cantext

In the 21 st century, people's material life has been greatly satisfied; today, more people began to pursue spiritual satisfaction. With the development of broadcasting, people have become increasingly demanding broadcast program, no longer confined to obtain the necessary information through the program; but to get reflect the identity, as well as entertainment needs through radio programs.21 century, our society has entered the stage of consumer society. Consumer Culture Context of radio and television programs are civilians, entertainment and secular. Respect for diversity and differences in cultural patterns. People demand for the brand, the demand for aesthetic, reveals the characteristics of the consumer society. In this information "fragmentation" of the times, people watch TV, it is very easy because the program attractive enough, press the remote control to change channels, the intense competition in today's media, radio is facing, it will not develop fate of being eliminated. Under the consumer environment, were selected broadcast program as a consumer customer, the customer has the audience as a passive acceptance from the past, now transformed into active choice for broadcast media, only comply with characteristics of the times, in order to have more long-term development. Broadcast to today, the broadcast communication concept has undergone great changes, from those who pass as the center, to the audience as the center. In a consumer society, broadcasts by people consume only create programs to attract viewers to let the broadcasting industry to better development. So what propagation characteristics in the context of consumer culture radio news talk show is how to know propagation characteristics under the premise of attracting audiences to produce radio news talk show host how to grasp, how to promote the program, how to better develop radio programs, which are subject worthy of study.Combined with the spread of the field of expertise of the propagation mode radio news talk show to analyze, analyze the impact of context on the various elements of consumer culture radio news talk show. By reading relevant books, papers, journals and other features of consumer culture have a more clear understanding, combined with changes in consumer culture characteristics of the various elements of radio news talk show.This paper consists of four parts, the first part describes the changes in radio news talk show Consumer Culture Context occur from the content and form of broadcasts two aspects, on the impact of consumer culture on radio news talk show; wherein the first part of an in-depth understanding of the characteristics of consumer culture after broadcasting news programs from broadcast-like state, and a lot of changes on the program content. Progress of the times, but also let people have more choices, competition competition, the program can not do without the media. As the modern era of media people, we should still produce excellent content, as the focus of the work. The second part of the audience in Consumer Culture Context radio news talk show to analyze consumer culture civilians, entertainment features, analyze the audience to accept the concept of change, as well as aesthetic needs and taste changes. Listen to combine a large number of radio news talk show, for example, widely center "Daming talk", "Haiyang show", as well as his graduate work, the analysis of theory and practice. The third part in Consumer Culture Context radio news talk show host discourse analysis, from the specific host language style, combined with the psychological changes in Consumer Culture Context audience in-depth analysis. Host's style and style of the program is closely related to the host as the core of the program, the host's voice as the soul of the program, so the best presenters will increase the degree of faithful listeners. This part analyzes the radio news talk show host must have a colloquial language and style of humor. The fourth part of the channel broadcasting news talk show consumer culture in the Context of the analysis. Binding characteristics of the new media age, the traditional media want to get more long-term development, we must rely on the help of new media, it is necessary to promote the program, host to promote and expand the brand influence and radio programs, and so on. This part, I combine various frequencies Henan Province People's Broadcasting Station as an example for analysis. 999 private cars as fresh blood Henan People's Radio, has the courage to try, held a number of frequency promotion that gives the moderator to the front face to face interaction with the audience, both to strengthen the influence of the host, but also enhance the influence of the media.This paper tries to build from theory to practical application of a comprehensive analysis of radio news talk show Consumer Culture Context. I combine my work in the production process, including writing copy, and the choice of topics, as well as news material selection and so on thesis writing. Emphasis on the development of the broadcast program, the traditional media to better development.