| In recent years,with the development of mobile Internet and social media,the technical and flow rates problems have been resolved when we browsing news through mobile phones.Nowadays,video becomes an important way for people to get information,and people's work and leisure activities are increasingly dependent on a variety of tablet PCs or handheld clients.As Mirsov's views on the "Introduction to Visual Culture" : modern life takes place on the screen,the vision has become our ways of life.Foreign social media such as Facebook and Twitter,domestic social media such as Sina Blog and the others make text news more mobile and fractional.At the same time,this trend has entered into the field of news and the news form will have a new change because of the development of media communication technology.Short video,as a new means of information dissemination,is not only containing a greater amount of information compared to text,pictures,audio and other means of transmission,having relatively high efficiency in terms of traditional long video,but also providing more possibilities for practitioners and professional news organizations in the new media platform.At present,western countries have emerged more and more specialized news agency to make short video,such as: Now This News,Newsy.While in China,social short video applications are very popular,such as "beauty","seconds","micro" and "quick",but short video news field's development is lagging behind."Xinhua 15 seconds" is the first short video news client in China launched by the Xinhua News Agency,with the Xinhua News Agency rich video resources,producing short video news according to own positioning.Since the end of 2014,"Xinhua 15 seconds" has always been tepid.This phenomenon makes me think a lot.This article is based on the environment of the mobile Internet era and the author uses "Xinhua 15 seconds" as the main object to show her research.First of all,around the topic,I have done some detailed literature review and summary,including backgrounds,related concepts,relying platforms,etc.Secondly,the author sums up the characteristics of short video news.Thirdly,this article provides new insight into the "Xinhua 15 seconds" market competition according to the domestic and international short video news industry status,and the track of the development of dynamic.Finally,the author makes a deep research on "Xinhua 15 seconds" with the content analysis and the empirical method to find and solve the problem.I hope to give valuable information to the development of similar products and related researches through this article. |
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