| With the development of the Internet and mobile intelligent terminals,mobile news clients have gradually become the main media platform for information dissemination and social interaction.In mobile news clients,users can converge in a network community based on interest,value orientation,focus and other aggregation reasons.Previously,there were network communities in the form of virtual communities on portal websites and social platforms.At present,there are also various circles of communities in various mobile news clients.Today' s Headlines,as a mobile news client,launched the "Circle " channel on 16 January 2019 and positioned it as a "knowledge community".Based on the communication analysis of today' s headlines "circle" channel,this paper studies the circle community,and provides reference samples for the research of mobile news client.This paper adopts a combination of qualitative and quantitative research methods.This paper adopts a combination of qualitative and quantitative research methods.Qualitative research,from Fei Xiaotong' s "differential pattern" theory,expounds the concept and source of circle community.Circle community is the mapping and extension of social circles constructed by kinship and geographical relationship in the theory of "differential pattern" in cyberspace.Therefore,the circle community studied in this paper refers to the hierarchically differentiated community in the network platform where people gather together for various reasons to exchange specific themes.By systematically sorting out the development status of circle community in various mobile news clients,it is considered that the application of circle community in mobile news clients is not a common phenomenon,and the research conclusion has certain pioneering.Quantitative research,the use of content analysis of today' s headlines "circle" channel content empirical analysis.The data were obtained through the combination of python reptiles and manual screening,and the samples were summarized from the macro,meso and micro dimensions,and the data of the samples were analyzed.From the communicator,communication audience,communication content,communication characteristics and communication effect,summarizes the content communication characteristics of today' s headlines "circle" channel.At present,the positioning of circle content in this circle community is not clear,the circle content is difficult to break,and the user interaction behavior is different.It is necessary to strengthen the concept of circle communication,add circle community in mobile news client,and strengthen the operation concept and promote the cooperation of platform,creator and user. |
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