Research On The Industrialization Development Strategy Of The New Rural Channel Of Henan TV

"Industrialization" refers to the allocation of resources and the process of production in division of labor,intensification and marketization.Radio and TV industry develop along with the modification of the social environment,national policy,technology,in which radio and television policies directly influence and change the TV industry structures and the patterns.In recent years,the rapid development of new media has a serious impact on the traditional broadcast and TV industry.As one of the TV channels,rural channels have been impacted in a very serious way.Transformation of the traditional media exerts its influences on gradually exploring the industrialization and development for rural channels.The new rural channel of Henan TV station has been adhering to the concept of service to agriculture,rural areas and farmers since its birth.The new rural channel of Henan TV has always been focusing on new agriculture,peasants and rural areas for more than 10 years of its development,which contributes to building an authoritative and practical agricultural media platform.In the process of rapid development in the new media and the marketization of broadcasting media,the new rural channel of Henan TV meets with the problems of declining advertising revenue,decreasing program quality,single management mode,unprofessional management and so on.These are also the problems that our country channels meet with at present in the process of industrialization development.Given the present situation of the development of rural channel,this study first describes the current situation of the development of the industrialization of rural channel,and then finds out many contradictions and problems in the process of developing the rural channels.Henan television industrialization refers to the process of developing the transition to a corporate form.SWOT comprehensive analysis can be used in the process of development of industry on its competitive advantage,competitive disadvantages,external opportunities and challenges.After analyzing the new rural channel of Henan TV as an enterprise,we can find out the advantages which are policies,platforms,resources,and advertising,while the disadvantages are small coverage,limited capitals,insufficient core technologies,short compound talents.However,increasing demands of farmers,the humongous central plains,the cooperation of programs and projects,and the new rural service network bring opportunities to the industry development,with existing challenges in the process of development in industry management experience,lower quality,agricultural materials cost growth,huge amounts of information overload,etc.According to SWOT analysis,taking the advantages to overcome the disadvantages with seizing the opportunities in challenges,the new rural channel of Henan TV should be based on local culture,and meet the farmers' demand;Set up sales channels to improve industry influence;Attract professional talents to develop projects;Continue to develop agricultural materials to expand electric business platform;Expand the advertising forms to increase advertising revenue;Expand program forms to ensure the quality of programs;Increase extension services to run different businesses simultaneously.After the analysis of SWOT,the overall optimization development strategies come out,which provides a wide mind to the development,transformation,and upgrading of the new rural channel of Henan TV industry,and that gives more feasible strategies to optimize the development of the new rural channel of Henan TV industry.