| The world's different regions, different nationalities, different cultural environments bred there are significant differences, the impact of cultural differences on the news media is obvious. Since the founding of New China, minority areas of journalism and communication industry has experienced from scratch, from childhood to large and from weak to strong development process, we have made remarkable achievements. As research and broaden their horizons in the field of people to further clarify the presence of news media and social development in ethnic minority areas necessarily linked, news spread in social development, especially in understanding social development in minority areas of importance has been intensified.However, these are not the reasons to neglect minority news media. The difference between the digital divide brought about gradually evolved into a new country in urban and rural areas, as well as workers and peasants brain that the body "three difference" after, it is not a simple technical problem, and gradually evolved into a more serious social problems. At the same time, with the continuous advance of globalization, in particular the increasing development of tourism, among the minority presence of heterogeneity culture evolved into the field of consumer trends, new ethnic minority development of contemporary consumer objects, is added to Category spread among the industry. Therefore, the news spread across the ethnic minority areas and cultural studies, is to achieve better dissemination of results, promote economic and social development in minority areas, improving local people's living conditions in a meaningful research.Liangshan is the largest region of China where Yi nationality inhabited,News is a newly occurred facts reported, a major function of news is to eliminate the uncertainty. news media of Yi region could increase the scope and role of the news media to convey the national policy and provide information for the production of Yi people, promoting common economic exchange between nations, cultures and development. At the same time, but also to promote human emotions between Yi and Han nationalities, and promote cultural exchanges between the Han and Yi nationalities, promote Han and Yi nationalities mutual understanding and friendship.In order to enhance the effect of Chinese television news spread in the Liangshan region and promoting regional economic and social development to Yi nationality, enhance Yi and Han nationalities communicaiton and friendship, the author investigated the effect of Liangshan Autonomous Prefecture of Chinese TV news to Yiaudience interpretationt. In the paper the author by analyzing Chinese language TV news dissemination in the Building of the Yi Minority, dissemination of results and audiences Yi and Han nationalities language television news ways of understanding and meaning, and further elaborated the way of intercultural communication in the news media, effects, so that the news media truly adapted to the cultural environment in different regions, different ethnic groups, so that news media can not only convey the original meaning of complete, accurate and enables different peoples to accept and understand.This paper studies the Yi nationality audiencesinterpretion of Chinese television news of Liangshan Autonomous Prefecture. The author summed up of the status of news dissemination Liangshan region,analyze Liangshan Autonomous Prefecture of TV News in-depth, through access to literature, information collection methods, generally depict the overall situation in Liangshan Autonomous Prefecture of TV News. To make the survey results more comprehensive and objective, the author did questionnaire surveys, control experiments, literature research methods, to research and analyze the effect of Liangshan Autonomous Prefecture of Chinese television news to Yi audiences interpret. Questionnaire selected three villages inhabited by the Yi nationality as the survey sample and the control experiment is selected three different Yi nationality families, a total of twelve members as a control experiment. There are two different approaches, Liangshan Autonomous Prefecture of Yi Chinese television news audiences interpret the effect of the overall understanding of the situation, while the interpretation of the effect of improving the methods of analysis and exploration.By analyzing constraints across national culture news media, found that the impact on Chinese television news audiences Yi Understanding the effect of a number of reasons, including language barriers, limitations of knowledge, cultural differences, and these reasons were further analyzed and found that the lack of education It is the most important factor in causing more than a series of reasons. Meanwhile, the author analyzed through research, put forward the principle of Chinese language television news spread in the Yi neighborhoods should follow these principles include respect for the principles, understanding of the principles, the principle of harmony and innovation to create principles. By following these principles, can effectively improve the effect of Chinese television news spread in Yi Prefecture.Meanwhile, the paper also proposes Chinese language TV news Yi communication strategies in neighborhoods, as well as some elements in the production and dissemination of Chinese TV news in the process to be followed, including the upgrading of the level of education, the promotion of the use of the Chinese language, the Chinese language Yi combination of national culture symbiosis, and television news value orientation were discussed.Meanwhile,the author also reaserch the the effect of interpret about Yi audiences of Chinese television news of sectarianism across disciplines, applying knowledge of different disciplines, from different aspects, different angles to observe Yi Chinese television news audiences interpret various phenomena, its level observed approximately the following relationship can be used to represent. The author tried to analyze from multiple perspectives to analyze and understand, through integrated analysis, draw more scientific conclusions. |
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