Study On The "Core Concept" Of China's Foreign Communication

In the economic globalization,political multipolarization,cultural diversification,information network today,China's national image "shaping" is facing constant opportunities and challenges.Improve the soft power of our country,speak good "Chinese story" to spread the "Chinese voice",to "and" as the core,to build our country image transmission system.The introduction part of this paper mainly explains the background,significance and the research method of the core image of the current national image.And then discusses the strategic value of the core concept research,mainly from the current China's "China threat theory" cultural soft power shortage and other status analysis.The study of scholars at home and abroad is the basis of this study.In the study of domestic scholars 'writings,mainly from the perspectives of communication,philosophy,marketing and philosophy,foreign countries mainly explore the history of China's core concept in different historical stages,mainly from the western countries' perception of China's national image Features.Analysis of the core concept of influencing factors This part is not only a summary of the above,but also for the following discussion to do the bedding,mainly to explore the current impact of China's core concepts of external factors and the existence of various problems.The last two parts of this article are the core of the article,first of all from the positioning theory and brand image theory to explore the national image orientation,summed up the analysis of why "and" can become the core concept of China's current external communication,and "and" in the construction of our country The Application of Image Concept System in the Process.In the image of the economic image to establish the concept of co-operation;in the cultural image to spread the "beauty" of China,the United States,the United States,the United States,the United States,the United States,;In the social image to shape the "harmonious China" image,in order to construct a system of China's national image concept.