Research On The Improvement Of Readability Of Science And Technology News Under The New Media Environment

Readability of technology news has always been an important business research issue.In the new media environment,the traditional single pattern of mass communication has been completely broken,and the connotation of readability of science and technology news has been constantly expanded.On the one hand,readers pursue science and technology news with strong professional content and high quality;on the other hand,they also hope to understand science and technology news with strong professional content.How to balance the two demands of readers has become a new challenge for the readability of science and technology news in the new media environment.At present,there is no research on improving the readability of science and technology news under the new media environment in China.This paper first proposes to improve the readability of science and technology news by optimizing the content of science and technology news and innovating the writing of science and technology news,which is beneficial to the future development of science and technology news.This paper adopts the methods of case creation,case analysis and literature research,and puts forward the strategies to improve the readability of science and technology news in the light of the new challenges faced by the readability of science and technology news in the new media environment.The paper is divided into four parts.The first part introduces the background and significance of the topic,sorts out the research status,introduces the research methods in detail,and defines the concept.The second part makes a detailed analysis of the new challenges faced by the readability of science and technology news under the new media environment.It is realized that on the one hand,readers pursue the science and technology news with strong professional content and high quality;on the otherhand,science and technology news itself has the mission of popularizing science.The third part according to the above challenges,build a set of suitable for the current new media environment promotion strategy of science and technology news readability:one is about optimizing the strategies of news content,including increased background introduction,mining depth of the science and technology news reports,to maximize meet the demand of audience,increasing the experiential,reasonable using the method of data;Second,innovate the writing methods of science and technology news,including optimizing the writing of science and technology news headlines,being good at giving examples and telling stories,and being good at turning "hard" into "soft" in writing.The fourth part focuses on the analysis of how to use this set of strategies to improve the readability of science and technology news in the creation of my own works,and finally reflects on and summarizes this set of strategies.