China-Malaysia Qinzhou Industrial Park(Guangxi) Development Co.,Ltd.Operation Analysis On WeChat Public No.

Guangxi China-Malaysia Qinzhou Industrial Park Development Co.,Ltd is the first international cooperation industrial park in West China,the third industrial park China and foreign country co-build------Overall development construction and operation subject of China-Malaysia Qinzhou Industrial Park,have special political position in "Two Countries Double Park" new international cooperation mode,China-ASEAN Free Trade Area and,national strategy "One Belt One Road" etc,play an important role in brand promotion of China-Malaysia Qinzhou Industrial Park and international spread of national image.Therefore,the Company utilizes Mobile Internet new media---Wechat public platform,to assist with corporate publicity,creates good public opinion environment home and abroad for industrial park's construction and investment attraction.This paper carries on comprehensive and in-depth analysis of this Company's Wechat public account operation status and finds out the deep reason of operation difficulties,and utilizes "Word of Mouth Marketing" theory to explain the important factors of enhancing Wechat public account's spread and influence,and fully takes the experience of People's Daily Wechat public account word of mouth forging,and makes improvement suggestions of content operation,language innovation,interaction&communication,matrix construction,"O2O," new service mode etc,aiming at provide reference of Wechat public account's operation for joint venture,especially Companion Park----Malaysia-China Kuantan Industrial Park Joint Venture,state-owned enterprise,especially industrial park state-owned enterprise.