Research On The Public Communication Of China Education Newspaper WeChat

China education news WeChat public since June 14,2013 opening,the first number is WeChat public newspaper industry.At present,China education newspaper WeChat public communication main body,is a generally younger editorial team,just adapt to the "body WeChat" articles of editing and writing work,the work mode is divided into editorial group and communication group,including in charge of the leadership,editor,art and other spread of personnel.China education newspaper WeChat public issue of communication content theme clear and professional content,not only in relying on the sound of " The sound of Chinese education " WeChat matrix,on the basis of teacher resources,integrate the education resources and through multiple channels of operating,for single words add pictures,audio,video,graphics,HTML 5,broadcast technology,such as elements,the formation of the report form of multimedia,the China education newspaper WeChat number also provides public education content of online services,such as micro video online education service,community service platform,micro type of electricity services.China education newspaper WeChat public number close to user requirements,production of content in the spread of diverse ways,directly by sending a voice or image in the form of interaction with the audience,fully arouse the enthusiasm of the user.China education newspaper WeChat public,as the carrier of spreading information,has the "China education news" does not have the advantage.China education newspaper WeChat public spreader according to the different needs of the audience,WeChat to public,fine management,using a variety of transmission form,either to push the information content of a more complete and specific.But China education newspaper WeChat public communication there are deficiencies,such as setting up is not fixed,delivery time is not clear,by improper collocation.In China education newspaper WeChat public issues,compared to WCI index ranked second,three,put forward the fixed columns,clear delivery time,pictures selected optimizing strategy.China education newspaper WeChat public attaches great importance to the user's participation,let users involved in the content production and dissemination,establish the equal communication with users sharing relationship,finally to achieve good communication effect.