The Predicament Of Local Media APP News Content

In the new era,the development of the Internet makes the way of information transmission more and more diverse,the user's information needs are increasingly diverse,as representative of new media,news APP also with its simple and timely advantages of people to become the main way of daily access to information one.On the one hand,"Internet +" action plan for the overall social impact has entered a new stage,on the other hand,most of our Internet users Internet equipment is focused on the mobile phone,mobile phone users to use the scale of the gradual expansion of these two reasons for the news APP provides a basis for development.News APP as a hot Internet products,many media want to try,in addition to the media and other portal development of the news APP,local traditional media are also actively build their own news APP.But after a period of development,local media news APP in the dissemination of content has been multiple challenges.This paper aims to solve the plight of local media news APP dissemination content as the starting point,with Qilu Evening News APP as the object of study,through the use of content analysis and SWOT model analysis of its dissemination of content,intended to pass the study for the local The development of media news APP provides operational advice.First,the author discusses the background and significance of the research.The popularity of the Internet and the expansion of the scope of smart phone users for the news APP growth into new vitality.News APP as a new media,it can be said that it sets many advantages in one,the development prospects are good,but the local media news APP dissemination of content in the development process has been multi-challenge,the content of homogeneity serious and content is not high Many questions.The paper studies the Qiluyidian of the news of Qilu Evening News.The research methods adopted are case study method,content analysis method and text analysis method.Secondly,the first chapter of the paper mainly on the local media news APP outlined.Firstly,it analyzes the development background of local media news APP,and then analyzes the characteristics of local media news APP,and then elaborates the development status of local media news APP communication content.The second chapter mainly uses Qiluyidian as the research object,Content analysis of its simple analysis.The paper summarizes the situation of Qiluyidian,explains the basic process of the research method,and then analyzes the two dimensions of the content text and the content distribution form of Qiluyidian,and then compares it with 24 hours in Shandong and the lightning newsAnd draws the relevant conclusions.The third chapter mainly uses the SWOT model to analyze the contents of the local media news APP communication,and takes the content of Qiluyidian as an example,from its advantages,disadvantages,opportunities and threats A comprehensive analysis of.Thirdly,the fourth chapter mainly analyzes the development path of the content of the local media news APP on the basis of the previous.To Qiluyidian point,that the local media news APP should first clear positioning,strengthen the professionalism of journalism,and then in terms of content to be customized,diversified,visualization,as well as in terms of content to improve the regional public service function,should also To create the characteristics of the content section of the brand,but also to open up a variety of content sources channels,and finally should also pay attention to enhance the interaction to meet the diverse needs of users.The last part is the conclusion of the paper.This part is the overall summary of the paper on the basis of the previous,and points out the shortcomings of the paper and puts forward new ideas and ideas for the future development of the local media news APP.