| With the development of science and technology, as well as the arrival of the informationage, information began to swell at an unprecedented rate. Following the prime-timetelevision competition, had to look transferred to the " morning " is a period of greatdevelopment potential, and the current portion despite CCTV and provincial TV channelshave launched a morning news program, but because of the morning propagation of newsprograms lack of knowledge, resulting in program form positioning is not mature enough,the brand effect is not prominent, there are still relatively relaxed promotion and competitionfor space.This shows how the characteristics of the television audience for our launchglamorous television morning news program, in order to seize the initiative in the mediacompetition, to achieve greater market share, has become an urgent problem facing China’sTV media, especially for the purposes of the local TV morning news program, a place in themedia marketplace is more urgent problem.Today, television has become more noticed "content is king, winning choreography " asignificant role in improving the competitiveness of the programs have become essential tothe effective scheduling link. Television programming is defined according to the rules andthe channel positioning viewing television audience, the chronological order of all programssystematic permutations and combinations, and the contents of each program for scientificpermutations form television programming table. Programming is a creative activity,organized a successful strategy can not only lead to greater influence of television programs,lead a more organized pattern prevailed.Thus, this article learn journalism, communication studies, cultural studies televisionaudience psychology theory, and with reference to domestic and foreign outstanding morningTV news program, according to the audience’s viewing habits and psychological needs, fromnews content and programming dual dimension departure for Beijing TV morning newsprogram " Good Morning Beijing " and the Shanghai Oriental TV "Look East" contentanalysis, trying to dig out from a dynamic change in a rational track and found its problems,to seek their own advantages and disadvantages, and tried to analyze the background andreasons for its strengths and weaknesses according to media geography appears. The purposeof this paper is not that of the local TV morning news program made to define the concept offinality, but pay close attention to local TV morning television news programs spread thestatus quo and production, and starting from a specific program, found that the programproduced characteristics and their geographic location, social factors, such as the relationshipbetween customs. |
PDF Full Text Request