Communication Studies Of The Local News Client Yangfan APP

With the rapid development of the Internet,mobile devices such as mobile phones and tablets have become important terminals for users to obtain news.Traditional media such as paper media and radio and television can no longer satisfy users to obtain information that meets individual needs.The integration of the new and traditional media under the Internet thinking has further deepened.Also the rapid development and the wide coverage of digital media technology have gradually disintegrated the high ground of public opinion in traditional media.Under this circumstances,local TV stations began to turn their attention local news clients to explore a proper place in the media field.The so-called news clients refer to the mobile Apps that provide users with news information.The Apps are usually launched through the Apple store and Android application store.This paper takes the local TV station,Yangzhou Broadcasting and Television,as an entry point to study the spread mode of the local news APP "Yangfan".Through the analysis of its development and corresponding characteristics,we propose some innovative strategies.It is hoped that some references and discussions will be made to promote the development of the local TV station Apps.We first discusses the purpose and significance of this research in the introduction.With the development of the Internet,traditional news industries are strongly impacted,which gives birth to the local news clients.As the foothold of media integration,Yangfan App has its own characteristics in the process of dissemination.Besides,some problems which are worth exploring arise.In this article,case analysis,comparative analysis and questionnaire survey are used to study Yangfan App.The main chapter contains five parts.We discuss the birth of the local news App due to the traditional industries in the first part.In the second part,a general description of the Yangfan App is given.We also explain the dissemination method of the Yangfan App under the COVID-19 epidemic.Questionnaires are proposed to make a descriptive analysis of the Yangfan App users in the third part.In the forth part,we discuss the communication model of Yangfan App based on the “5W” theory,and pave the way for the discussion of Yangfan App's development strategy.Innovative insights are proposed to promote the development of Yangfan App in the last part.At the same time,the development path of the local news clients,Yangfan as a example,is concluded.