| At present,with the emerging new media impact on traditional media,media convergence has become the trend of the times.In the face of complex media cooperation pattern,in cross-border media cooperation,choose a meet future development needs the cooperation pattern is necessary.C News Service as one of Chinese two news agencies,was set up in 1952,publishing news press to Hong Kong,Macao,Taiwan and overseas Chinese newspaper,Chinese radio and TV.C News Service is engaged in the propaganda of the professional institutions.Since founded in 1952,after more than 60 years of development,in cooperation with overseas,especially the ASEAN media has explored a relatively mature route,in cross-border media cooperation pattern research has certain representativeness.In this paper,the C News Service and media cooperation mode choice of the association of southeast Asian nations,is because in recent years is affected by multiple factors such as political,subtle relations between China and ASEAN countries,which can lead to bilateral when media cross-border cooperation has met some problems and obstacles.Research of this paper,mainly in order to solve the C News Service how to play their own advantages,media under the new situation to speak good Chinese story,spread Chinese voice at the same time,through the medium of cross-border integration,control cost,risk,increase profits,formed a long-term good cooperation with ASEAN countries media model,in order to respond to new challenges.In this article,the author mainly use the survey method,the methods of literature research and case study,the C News Service cooperation with ASEAN media mode selection is studied.To C News Service as an example in this article,the SWOT analysis,the present situation and problems of the cooperation with the ASEAN media list its existing feeds type cooperation,Take a stake in cooperation,show switched cooperation and common development and cooperation,comprehensive cooperation pattern and so on,by using QSPM method analyzes five kinds of patterns.The results show that the C News Service cross-border cooperation with ASEAN media optimal model is a comprehensive model.According to C News Service cooperation mode choice as a result,the paper sets up the concept of competition,independent innovation,enhance the core competitiveness of the media,Adjust measures to local conditions,make the bilingual media;Once the local mainstream media,to carry out the combination;Aspects such as the layout of the new media areas make the implementation of C News Service cross-border collaboration with the ASEAN media way and the safeguard mechanism,to fully guarantee the effective implementation of cooperation scheme. |
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