The New Media Era Of Socialist Core Values Spread Mechanism Innovation Research

Culture is the nation's blood,it is the spiritual home of the people.Construction of socialist advanced culture,and promote great development of socialist culture prosperity is the fundamental requirement of the great rejuvenation of the Chinese nation the Chinese dream and the important content.The first clear the party's 18 proposed advocating prosperous,strong,democratic,civilized and harmonious,advocating freedom,equality,justice,rule of law,advocating patriotic,dedicated,sincere,friendly,actively cultivate the socialist core values.Cultivating and practicing the socialist core values as a soul to get together gas,strong base up major infrastructure,enhance China's cultural soft power under the background of globalization is the important strategic deployment.Cultivating and practicing the socialist core values,the key is to spread the socialist core values,use a variety of timing and occasions,to cultivate and carry forward the socialist core values of life and the social atmosphere,make the influence of the core values like air everywhere,we don't have.The rise of new media technology and network and its widely used,no doubt for the popularization of the socialist core values communication provides a good opportunity.Based on the comprehensive analysis and expounds on the basis of the status quo and characteristics of new media development,was first put forward the new media to the spread of socialist core values,to expand the spread of socialist core values of the audience,rich in the form of the spread of socialist core values,enhance the effect of the spread of socialist core values;Also puts forward the new media age the challenge for the spread of socialist core values,the challenge is particularly in the socialist core values communication environment has become increasingly complex and guide strength weakening facing two aspects.Secondly from delivering content production mechanism,control mechanism,the interaction mechanism and effect evaluation mechanism,etc.,puts forward the new media era of socialist core values spread mechanism innovation of the basic ideas,build up the collection of different transmission types,different communication elements and transmission link organic combination,waiters and recipients are highly interactive new media communication mode of socialist core values.Again is the new media,organizational resources,new media,laws and regulations and Suggestions on new media technology talent guarantee of the socialist core values spread mechanism innovation of security system.In brief in this paper,the new media environment of socialist core values spread mechanism innovation has carried on the detailed discussion,but the research is based on the existing literature,data,and the current practicecase.With the rapid development of new media technology,the spread of socialist core values will face more new problems and new situation,we need to continue to pay attention to and study.