On Dissemination Of The Socialist Core Values With New Media

The 18 th National Congress of Communist Party of China has proposed that we should cultivate and practice the socialist core values actively. Opinions on the Cultivation and Practice of the Socialist Core Value issued by the General Office of the CPC Central Committee has elucidated in great detail the importance, necessity and the specific measures of cultivating and practicing the socialist core values, reflecting our Party’s high attention and deep mastery concerning the core values. To promote such values to be deeply rooted in people’s hearts and to bring their leading role into play not only requires the values to be widely spread, but also to be effectively spread. With the wide usage of new media in the recent, it is required by the times to value and focus on the use of new media to spread the socialist core values. New media is a new form which appears within the system supported by new technologies, which plays an irreplaceable role in the dissemination of socialist core values. In terms of this, the paper first explains the basic concepts and related theories of new media and the dissemination of socialist core values, analyzes systematically the co-relationship between the two, then sorts out the characteristics and the present situation of different types of new media in the dissemination of socialist core values, and finally makes an initiative exploration into the dissemination approaches of the socialist core values with the help of new media.Firstly, it is the basis of the effective application of new media in spreading the socialist core values to understand the characteristics and functions of new media and to make clear the special nature of the core values. The new media has six major features,including interactivity, hypermedia, hyper time-space, personalized information services,virtualization and integration. New media play the functions of disseminating political information, promoting political participation, guiding the public opinion and implementing social control in political communication. The dissemination of socialist core values is of special nature, which is significantly correlated with political dissemination and ideological construction. We should take Marxist theories of values and ideology as the theoretical basis, and theories of political spread of our Party asintellectual resources, hence to study the spread of socialist core values.Secondly, new media and the socialist core values have the inherent logic connection. On the one hand, new media is an indispensable new position of spreading the socialist core values. On the other hand, new media need to be guided and directed by the core values. More importantly, coping with the changes in reading demands of the present audience, enhance the ability to guide public opinions, innovative ideological propaganda work and the seizing of the commanding heights of propagation render new media an irreplaceable role in spreading socialist core values.Thirdly, while new media comprising the Internet, mobile phone and digital TV types, the current research mainly focus on the Internet type. Different types of new media have different characteristics, and play different roles in the spreading of the socialist core values, therefore, we need to expand our research into the other two types of new media. On the basis of analyzing the current situation of the socialist core values by using different types of new media, the advantages and disadvantages of them are detected, laying a realistic foundation for exploring the approaches of spreading the socialist core values.Fourthly, on the basis of elucidating theories and evaluating the reality, we make further exploration into the approaches of effective spread of the socialist core values by usage of new media. With the rapid development of digital technology and the increasing number of Internet users, new media have become an important platform for influencing people’s values. How to use the new media to spread the socialist core values is a major issue we are confronting, which requires us to apply the communicative knowledge and interdisciplinary research perspective, and explore the paths of spreading the core values with new media, mainly from the following 5dimensions: the subject, the audience, the media, the methods and the environment of the dissemination of the socialist core values.