The Strategies Of Propagation Of Socialist Core Values In The Microblog

The micro blog, as a development platform for the public opinion, is important public opinion fields of spreading the socialist core values. The method of this research in the micro blog dissemination strategy of socialist core values is mainly based on the qualitative and quantitative value is complementary, and case analysis is important. In this paper, there is the analysis of the propagation characteristics of micro blog effect on the spread of socialist core values. And this research points out the communication behavior from the perspective of different communicator types, including creating a positive social picture in the process of service, posting a comment on value orientation, setting discussion agenda through the topics, popular literature works to spread values and the relationship between different communicators, including cooperation, supervision; summarizing the problems of the different communicators’behavior, including the contents deviating from the job requirements and method being mechanical; on this basis, the analysis of the communication strategies, combining with the cases, including the strategies on content, method, relationship and management. The final conclusion points out that, on the dissemination of socialist core values in the micro blog, different communicators should cooperate and choose strategies conforming to the characteristics and regularity of the communication in the micro blog.