Urban TV Station Core Values ??communication Research

Nowadays,in the values multiplication's social background,mainstream media can create a good media environment and form good atmosphere for the construction of advanced culture,only by working with the overall perspectives,the deep reports,the timeliness in reporting,the humanistic care and at the same time adhering to the core values to lead the public opinions.Municipal television stations can become vital positions for public opinions to spread the socialist advanced culture,only by assimilating the socialist core values into journalism and communication,applying High-tech platform,creating the communication methods and promoting the ability of communication which exploits the advantages of traditional brand sources offline and integrates the online and offline contents.In the new media age,challenges,the journalism confronted with has become more and more visible.As the development of the smart phone and laptop,traditional TV audience starts to turn to the digital terminals,meanwhile,the mobility and multimedia of news communication speeds up.Spreading core values request municipal TV stations to meet the standards of "One time planning,various methods to gather information;one brand,municipal channels to disseminate news." Besides,the core values make requests for the communication process of planning,interviewing,editing and spreading and define the behavior of journalists' work thoughts and careers,aiming to serve the central task and overall situation and promote the credibility of media.Harbin TV Station turns to the online platform to set up a new media matrix with thoughts of media convergence to open up new situation of spreading the socialist core values.