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The Analysis Of Science Communication Effect Under The Background Of The Mobile Internet

Posted on:2017-10-26Degree:MasterType:Thesis
Country:ChinaCandidate:J BoFull Text:PDF
GTID:2348330518494639Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
The popularity of mobile Internet has opened up a new path for the work of science communication in our country.If we can use this approach to carry out the work of scientific communication effectively,it will exert a profound influence on the construction of spiritual civilization and scientific quality of our citizens.Based on the mobile Internet era,it is important to explore how to enhance the effect of scientific communication.Based on the guokr as the researching object,the paper studies the effect of science communication.By means of questionnaires and interviews,studying the theory of Uses and Gratification,examining the users' experience,analyzing the motivation,conformance to its requirements to assess the communicating effect of guokr.The author also summarizes the factors impacting the communication effect of guokr and puts forward the suggestion to improve the result of spreading the science.Guokr is exploring the more effective mode of science communication to provide users with more high-quality scientific services.But there are still some problems in the development on the guokr network.Therefore,analysis and discussion of existing problems is conducive to a better understanding of the current situation and dissemination of scientific communication in the context of mobile Internet,what has a positive significance of improving the scientific literacy of citizens in our country.
Keywords/Search Tags:science communication, communication effect, uses and satisfaction, mobile internet, guokr network
PDF Full Text Request
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