Research On The Scientific Communication Of Network Knowledge Community

With the continuous development of science and technology,people pay more attention to science.As a new subject,science communication is the combination of traditional science popularization and communication.The concept of "science communication" put forward by Wu Guosheng,a scholar,regards it as a new form of science popularization and finds a point of convergence between science and media so as to better show the authenticity of science.Fruit Shell Network,as a representative of the network knowledge community,is a pan-tech interest community that attracts millions of interesting,knowledge-loving and sharing young people.Compared with well-known popular science websites such as Zhihu,Tencent Technology and Baidu Zhizhi,Guokr.com has the following remarkable characteristics: firstly,it highlights the construction of scientificity and completeness,that is,professionals post to ensure the authority of scientific content;secondly,it reduces the meaning of preaching,makes the whole content more understandable and pays attention to stimulating public scientific thinking;thirdly,it focuses on scientific content.In terms of presentation and arrangement quality,the visual effect of the works is good,ensuring the reception of scientific knowledge and conforming to the habits of the audience.In this paper,Guokr.com of Pan-science and technology network community is taken as the research object,and its content characteristics,communication skills and communication effects are analyzed in depth and shallowly.Due to the rapid changes of the new media environment,this paper carries out text analysis by sampling survey and combining the two major plates,embodying its characteristics of content dissemination in the main plate.Under the new plate,it focuses on the promotion of scientific knowledge and the dissemination of scientific spirit.Through questionnaire survey,the specific factors affecting the effect of fruit shell network dissemination are explored in order to provide some reference and suggestions for the scientific dissemination work of network knowledge community.Although Guokr.com initiated scientific communication into life and made useful explorations and achievements on the level of public understanding of science,the author is concerned about the over-entertainment of scientific information and the increasingly seriousinterest bias of knowledge communities represented by Guokr.com.In order to promote the public to better understand science,the network knowledge community should further shoulder its social responsibility,make up for the information gap behind the rumors,seek the sustainable development of the knowledge community with "content as the king" and construct a systematic scientific system.Only in this way,the scientific communication of network knowledge community has contributed to the construction of an innovative country in China.