Research On Film Aesthetic Characteristics Of We-media Short Video

As a kind of contemporary media style,We-Media short video stands out in numerous media formats with its unique communication advantages and aesthetic characteristics, and its prospects are very considerable. However, the relevant academic research is generally inclined to spread the strategy and commercial marketing links, and creative and aesthetic aspects of the study seriously lagging behind. However, there are varying degrees of problems in the present creation such as empty content, low-level taste, mechanical reproduction, lack of necessary aesthetic style, blindness, superficiality and irrationality and so on. The development curve of Papi Jiang strongly suggests that the success or failure of We-Media short video depends mainly on the quality of the work itself. At the crucial moment that We-Media short video transits from "explosive free development" to the "vertical","functional"development, it is becoming more and more urgent to put emphasis on "content is king" and aesthetic research.Based on the classical film aesthetic theory, the paper summarizes the film aesthetic characteristics of We-Media short video from two levels of macro analysis and case analysis, and then puts forward targeted creative suggestions. In this paper, the first chapter clarifies the research background and current situation of We-Media short video; the second chapter analyzes the related concepts and combs the related film aesthetic theory; based on the analyzing of the industry background and the present creation situation, the third chapter analyzes the basic attributes of We-Media short video and concludes the general film aesthetics characteristics of We-Media short video; the fourth chapter analyzes the aesthetic characteristics of the case Papi Jiang in detail, and demonstrates the consistency between the case aesthetic characteristics and the film aesthetic characteristics; In the fifth chapter, combined with the film aesthetic characteristics, the author puts forward some creative suggestions from the following three aspects: creative ideals, creative principles and creative skills.The paper tries to summarize the film aesthetic characteristics of We-Media short video, and provide the practical creation with certain aesthetic norms in order to reveal and enhance the goodwill, creativity and poetry of the We-Media short video, trying to achieve the goal of realizing the beautiful vision of "poetic dwelling" in tide ofWe-Media.