Light Content And Large Window:A Study On The Development Of Short Video Network Red

With the rapid development of Internet technology,the information content of social network tends to be fragmented,and each platform is scramble for "light content",which has led to a more concise video form-short video.By 2016,the short video industry window will open.The big capitalists have snapped up the short video market and launched their own short video support programs.Many people are starting to pour into the ranks of short video creators.In China,the research on short video net red is still in its infancy,and it only stays at the level of the research on the reasons for its popularity.The research on its development strategy and future development path is almost blank.Papi Jiang Is our country short video net popular domain has the milestone character,relies on the original content explodes the network,has "the short video queen","2016 first net red" and so on title,and sells own first patch advertisement for 22 million sky-high price,At the same time,I get 12 million financing.Therefore,taking papi Jiang as an example,the author analyzes her development strategy in detail,finds out the reasons for her success,and hopes to enlighten the future development of other short video network celebrities.It has important theoretical and practical significance.The structure of this paper includes five parts.The introduction part,the author combs the research background and significance,theoretical basis,research methods,research ideas and innovative points.The author has carried on the comprehensive elaboration from the concept and the development history,the rising environment,the classification papi Jiang representativeness separately;the second chapter is the short video network red development to face the challenge,from the dissemination main body,the dissemination content,the audience,Commercial realization of four aspects of the analysis of the current development of short video network red problems facing;The third chapter is the application and analysis of the strategy behind the success of papi sauce,this is the focus of this article,the author of the Papi sauce as an example,from three aspects of content production,brand shaping,commercial marketing,detailed analysis of the development strategy of short video network red;The fourth chapter is short video net red future development strategy and countermeasure,is the foothold of this article,the author thinks,If short video network red wants to develop for a long time,the high quality content is still the key to its development.It must also consciously shoulder the responsibility of network opinion leader,build a stable and lasting business model,and form a cultural industry chain.