On The Aesthetic Generalization Of Chinese Earthy Short Videos

Nowadays,with the development of Internet technology and the popularization of mobile intelligent devices,it is easy for people in cities,towns and villages in China to shoot and share videos with their mobile phones,in particular,some short videos with local flavor,immature and primitive "earthy flavor" are introduced.The short videos of earthy flavor appeal to the senses in an intuitive,original and vivid visual manner,it shows the unique perceptual aesthetic value of the daily life of the masses,and shows the characteristic of aesthetic generalization,which is different from the traditional aesthetic of elitism and elegance.This paper first defines the concept of earthy short video,then combs the development of earthy short video,and then starts with three parts: the generalization of aesthetic subject,the generalization of aesthetic object and the reflection of aesthetic generalization,this paper analyzes the aesthetic generalization of earthy short video.The first part analyzes the generalization of the aesthetic subject of earthy short video from three parts: The shooting side,the receiving side and the platform side.The scope of content creators is expanding,they take the non-professional symbol creation to express their feelings,the audience's threshold of appreciation of art is lowering,the distance of aesthetic psychology is shortening,different value cognition is colliding with each other here;The platform side takes profit as the goal,takes the market sink,breaks through the audience circle layer and so on strategy,realizes "the happy horse encircles the land" the goal.The second part focuses on the generalization of the local flavor short video object,mainly from the creative theme,Aesthetic turn and style display of three parts.Creative themes more rich and diverse,mainly around the daily life of the individual,digging hidden in the details of life,showing the characteristics of life aesthetics.It constructs the high-density image world with the shallow narration,causes the broader audience to obtain the sense organ pleasure easily,simultaneously by the irony,the parody way dispels in the mainstream media culture the multifariousembellishment,the embellishment and the exaggeration,and give a person with unusual sense organ shock and visual impact,thus blurred the boundary between elegance and secularity,constructed a new "Carnival Square".The third part comprehensively analyzes the positive significance and the negative influence of the local flavor video esthetic generalization,and carries on the reflection to this.On the one hand,the local flavor video closely combines the real life with the aesthetic needs,overturns the traditional aesthetic concepts of high,big and empty,and the aesthetic generalization develops further.On the other hand,the perceptual squeeze on the rational in the local flavor video,such extreme phenomena as weakening the poetic quality and transforming the aesthetic appreciation into the appreciation of ugliness.Therefore,we should remove the vulgar content in the video,beyond the moral bottom line,guide the healthy development of the video with vitality,high-quality earthy taste,at the same time,improve the overall aesthetic quality of the whole people,and promote the all-round development of people.The extension and connotation of art is a historical and dynamic concept.With the development of times and society,the content of literature and art will change accordingly.Therefore,we should treat the phenomenon of aesthetic generalization of earthen video dialectically.While being alert to the problems of earthen video,we should not exclude it from the door of aesthetics.By adjusting research methods and academic paradigms,and reconstructing the organic and positive relationship between literature and art and real life,the aesthetic or artistic characteristics of objects are revealed.