| With the development of mobile Internet,relying on the rapid development of short video mobile intelligent terminal.It has opened up a new form of video,the speed and scale of the change of people’s way of communication and living conditions,but also changed the structure of the media.Since the popularity of media Papi as a sign,2016 years ushered in the outbreak of the Internet short video industry,become a new era of social networking platform and one of the entrance,attracted a lot of capital and user attention.This paper aims to analyze the development of short video from the media Papi,promote academia and industry for the short video industry has a clear understanding of the media.This paper is divided into five parts from the structure: the first part is the introduction,mainly on the research background,research significance,and a short video from the media and Papi sauce research status,research methods and ideas are explained;the second part is mainly to the development of short video,Papi sauce.In addition,in order to further understand the development;the third part starts from the status quo of Papi sauce short video,summarizes its reflected in the transmission,content,channels,audience,influence the operation strategy;the fourth part analyzes the dilemma of Papi sauce face,gives the team division,brand building,community construction suggestions from the angle of operation the fifth part;from the analysis of the Papi paste back short video from the media itself,according to the above analysis,the other from the media in the content level,individual level and user level and business Industry realized the level of advice given. |
