| In this paper,papi sauce's microblogging video is a example,through the meaning of the construction of the depth and breadth of two aspects of analysis,come to "why the red will be red" reasons:one is the depth of the network itself through the construction of the meaning of the video Works reflect the content,emotions,coincidence of social reality and friends think,with a dramatic,performance and other characteristics,so as to attract users to achieve emotional "resonance" and to provide users with pouring discourse space.On the other hand is the breadth of the parties involved in the meaning of the construction of a large group,and continue to be involved in new groups,to participate in a round of new meaning construction,making the red works continue to be interpreted,updated,adapted to the new users demand.2016,is the red burst of red years.From the time of the outbreak of red,"net red economy" came into being.They rely on the network of free space,to incitement of the text,refined pictures,the length of the video and other "suction Dafa",all-round,360 degrees no deadline to speak,show yourself,sell yourself.With the continuous growth of fans,net red more call:papi sauce has 18.63 million fans,access to 12 million financing,22 million yuan patch advertising,each microblogging forwarding comments point to hundreds of thousands of votes,the first live(Microblogging original video bloggers)microblogging fans only 210,000,but access to financing 18 million;but also won the financing of 18 million fans,but received 30 million financing;"Mimmon a soft text to sell more than 40 million;Sydney a year net profit of 150 million yuan"1......then,what kind of words to attract Internet users concerned about the network red it?Net red words to meet the network or lead the public opinion?Is deliberately for the meaning of construction,or casual,arbitrary vent in real life can not be released or can not express the emotions?In the field of journalism and communication,there are 24 books on the construction of "meaning construction",but most of them only stay in the discussion of the meaning construction itself,lack of more in-depth analysis and social reality.For example,the same is the network media research papers "multi-modal network news headline meaning construction",from the expression level,content level,language level,cultural level to analyze the meaning of the construction process and results.It is necessary to grasp the basic form of the construction of the meaning of the text itself.But if we only analyze the superficial aspects of the text of "meaning construction",it is possible to finally conclude that "language violence","emotional performance" "The need for remediation of the network environment" and other shallow conclusions,although these phenomena are also in this chapter in the second chapter of the text analysis of the meaning of the process of building their own problems,but this is only a lot of meaning in the construction of an aspect of the process,just stay in their own The meaning of the construction of their own analysis,is not a relatively comprehensive and deep thinking.So in order to continue to explore the "net red will be red" relatively comprehensive reasons,There is also an analysis of the meaning of the construction of the breadth.This paper relies on the construction of the field of information science in Brenda dervin(American scholar,the theory of meaning construction in 1976)as the theoretical basis,and analyzes the process of self-meaning and the meaning of participation in the two aspects of depth and breadth The construction of the continuous expansion of the group,eventually lead to red wire red.The paper analyzes the style,content and the form of the papi sauce from the perspective of the text and the meaning construction process,and how the results of the construction of the papi sauce are applied to the works and the microblogging business.Breadth of the internal and external meaning of the construction of the analysis.Including the works itself,a series of meaning of the construction,for the reality of the social reality of the topic,video,performance of this form of expression,to attract fans of the message,evaluation,and gradually accumulate attention and heat.External,including media coverage,social and other large-scale event fermentation,making the number of people because of its "social hot topic" and attention to the process of increasing the meaning of the construction.Breadth and depth of the two aspects of the meaning of the construction process analysis,but also to explore the "red red will be red" process,come to the reasons for the popularity of red,followed by their own meaning and the other groups and other groups continue to participate in the meaning of Construction in order to make the net red finally became popular.There are four chapters in this paper.The first chapter is the introduction part,the research object is papi sauce,the research method is focused on the papi sauce microblogging works of the data analysis,the study question "how to red" and the purpose of the study through the depth and breadth of two aspects of papi sauce The construction process,the theoretical basis is the theory of meaning construction,and literature review.The second chapter and the third chapter are the research centers of this paper.The process of constructing the meaning of papi sauce is analyzed from the depth and breadth,and the result of the analysis can explain how the "net red is popular".The second chapter is the depth analysis of the construction of the meaning of papi sauce.The first section starts from its own video works,analyzes the text from the micro and macro,and draws the meaning of its text.Constructing the result:Personification label makes it different;Tucor eyeball;solid "net red essential skills."The second section is the construction of discourse construction of papi microblogging video,which is divided into identity construction,relation construction and concept construction.It is concluded that network discourse is characterized by surface,fragmentation and impetus.This appearance of the formation of the power mechanism,and not the impact of the facts itself or subversion,but vent the mood to meet their own and the audience's performance needs,but once and users get a certain "resonance",will get a lot Of the "point of praise",which is from the construction point of view "papi sauce why red" reasons.The third chapter is the breadth analysis of the construction of the meaning of papi sauce.The main purpose is to demonstrate that the construction of its meaning is not limited to itself through the network environment and social reality environment outside the work,but also leads to coexistence and association with the external environment.Groups continue to be large,meaning construction is ongoing and updated at any time.The first section is the analysis of the meaning of internal participation.The main way of constructing the video is to accumulate through the video works,and there are two ways to prove it.There are two aspects in the way of construction.On the one hand,the object and the audience are selected,and the construction mode is also of.In other words,the construction process,live in the present,and the social environment,social mentality is closely linked,so as to be able to make sense to participate in the construction of the group continues to increase.The second section is the participation of the external social environment in the process of meaning construction,mainly through the three related social hot events in 2016 to start,indicating that a wide range of social hot events become meaningful construction becomes intense,The fire makes the papi sauce quick and well known and continues to participate in the rounds of the meaning of the construction.The fourth chapter is the conclusion. |
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