Analysis Of Internet Celebrities Such As Papi-jiang Based On The Current Popularity Of We Media

With comping of the second end of decade of the 21st century,"internet plus" era and continuous innovation of industry 4.0,excellent content has became the theme word in this era.It relyed on right of speech to call in former,or use mighty media to make bombard image advertisement don't play as mainstream anymore.In this era of rational person consuming,product praise spreading not restricted in less public.And there coming the diversity of voice point,diverse of voice form and different comment of voice content.As to normal public who get voice point from up to down,it has rigid requirement to individual authoritative right of speech.Under driving of internet,continuous web celebrities rely on individual ability,play the role of "idea leader",it occupies pyramid of the right of speech which out of official media gradually.Receptors controlled right of free speech,and got more chance to participate topic,and emerged a batch of web celebrities.These web celebrities are different from stars,their origin is normal person mostly,they utilize personal brand image and industrialized spreading marketing model to make hot topic in many we-media platforms of weibo and wechat,they attracted massive fans.Logic mind unified with Xu Xiaoping invested 12 million yuan to papi jam which can conclude such a high approve to a web celebrity,and web celebrity is tending to commercialized and professional model development.In nowadays,the climate element of formulation of web celebrity phenomenon,how to appear web celebrity and promote them to public vision,during the process of web celebrity appearing,what positive function will community have,what methods are adapt during the process of spreading marketing to web celebrity,these contents need to discuss in this article.The article from the climate element of web celebrity phenomenon,and analyzed feature of web celebrity and receptor characteristic,and it concluded and summarized video content and spreading methods of papi jam,focuses on personal brand establishment,cause of web celebrity popularity,mature spreading marketing model of papi jam to display description how a normal people become a web celebrity.The success of papi jam has firm connection with her professional media accomplishment,as a,artistic master,and a people who wander around in various social platform for a long-term,her success is a beneficial combination of we-media and small crowd feature individuals,it breakthrough former traditional media's restriction to internet development,it make people participated in internet world positively.