| The concept of beauty is a reflection of the beauty of objective reality.Image,which records and reflects beauty,is a collection of unique aesthetic concepts.Short videos,as a new form of communication,continue the artistic vitality of images,and give new features with unique technical significance.Mobile short video breaks through the original communication narrative framework with its unique aesthetic characteristics,and its unique scene expression way makes the beauty of city,life,culture and many other fields better displayed.It reflects people's pursuit of a certain aspect of beauty,and shapes a new aesthetic view of communication,bringing positive communication effect.Mobile short video plays an indispensable role in shaping and disseminating the aesthetic sense of the times.The construction of aesthetic sense in short video production has an inestimable impact on the improvement of the overall aesthetic quality of our people and is an important way to achieve a cultural power.Therefore,it is necessary to study the aesthetic characteristics and the shaping process of mobile short video.However,short mobile video also brings the trend of "entertainment style" and "superficial aesthetic".The production of a large number of short videos has not brought about overall quality improvement.Due to the low threshold of creation and fierce market competition,the trend of vulgarization,pan-entertainment and homogenization of some short videos is becoming more and more obvious.Even some short videos have lost their artistry completely and become the object of ugliness appreciation.In such an environment,mobile short video "Yi Tiao" is ingenious,through the use of unique methods in selection,location,selection,expression and construction,set up a new beacon of short video aesthetics.Through a series of communication practice activities,it has formed a set of systematic aesthetic concepts.Aesthetic characteristics are the characteristics of an object from an aesthetic point of view,which is based on the unified historical process.As one of the few domestic short video MCN organizations of life aesthetics,the aesthetic characteristics of "Yi Tiao" are not only on the dominant level,but also on the implicit connotation,and become the essence of its development.Based on the intersection of aesthetics and communication,this paper conductscase studies on "Yi Tiao" short video.Under the change of communication context,in order to make the aesthetic subject have a better perception and experience,"Yi Tiao"has formed a content that emphasizes "improving life and beautifying life",and at the same time constructing a set of fragmented communication context,"moving scene"The best music is the inaudible" sound language in an aesthetic situation;in the process of building beauty,the "one" unique approach adopts the summoning structure and the structure of the block conglomerate,adheres to the aesthetic experience,the documentary film and television beauty and the montage-style mirror image beauty;in the spread of life aesthetics In practice,the "Yi Tiao" condenses the common aesthetic group,forms the IP symbol in the field of life aesthetics,and puts content and reality in the cross-media.Intertextuality with art texts has formed an interactive ritual communication of video.A series of aesthetic communication activities have become the aesthetic value and meaning of the "Yi Tiao" short video,that is,the aesthetics of life and the aesthetics of freedom.The future development of short video art can not be separated from the support of beauty and the global context.If we want to remain young,we must combine the superficial,passing and basic contents,learn to balance the relationship between commerciality and artistry,and promote the cross-cultural exchange of aesthetics between China and foreign countries through the transmission of short videos. |
